soda Logos and Brands

Carbonated beverages are among the most recognizable and heavily advertised segments of the food industry, where several global brands have been competing for leadership for decades. The “Soda” section features manufacturers of soda, lemonade, cola, and other carbonated beverages, from multi-billion dollar corporations to regional brands with local popularity. The logos of companies in the soda industry are among the most widely reproduced visual symbols in the consumer market and evoke instant taste associations with audiences worldwide. Competition in this category is so fierce that the logo becomes one of the main tools for differentiation on the shelf and in buyers’ minds.