resorts Logos and Brands

The plural form in the name of the “Resorts” section broadens its scope to include entire resort chains, management companies, and associations that operate dozens of properties across different countries worldwide. Marriott Resorts, Hilton Resorts, Accor, and Hyatt manage portfolios of hundreds of resort hotels, and their corporate logos serve as umbrella brands for disparate properties from the Maldives to the Alps. Alongside the hotel giants, the section may feature boutique groups and regional operators whose names include “resort” and whose positioning includes it. The visual identities of companies in this sector span from ultra-luxury to affordable family vacations, united by the idea of an integrated resort experience.