Hilton is an internationally renowned full-service hotel, restaurant, resort brand, and American multinational franchise company. This includes Hilton Worldwide and its Hilton Hotels & Resorts chain. The brand was founded by Conrad Hilton, who founded it in May 1919. Now its headquarters are located in Tysons Corner, Virginia (USA). In total, the system covers about 600 hotels. According to Fortune, it is one of the top 100 companies in the world.
Meaning and History
The corporate logo has been constantly modified, as has the hotel chain it represents. In the end, the two structures split, each with a custom logo. In total, there are seven options for personal identification.
1948 – 1967
The emblem with a black rectangle located horizontally belongs to this time. It contains a shield-shaped heraldic sign that resembles a heart surrounded by ornaments. Two cursive inscriptions are visible to the right and the left of it: “Hilton” and “Hotels.” The words are written in a coherent handwritten script in the Old English style – with ornate curves and thin, graceful lines. A curly ribbon flutters at the bottom of the golden shield.
1967 – 1978
In 1967, the company switched to a discreet logo presented in a strict form. After the redesign, the hotel chain has a concise version based on the capital “H.” The authors stylized them by proposing an original solution in the form of one large letter with thickened legs, which have elongated upper and lower parts. It looks like two arches, turned on its side and connected in the middle by a thin crossbar.
1978 – 1998
Over time, the central bridge was removed to make the sign more stylish and original. The result of this process is reflected in the laconic logo consisting of only two elements. The designers left the color, size, and shape the same.
1998 – 2010
At the end of this period (in 2009), there was a separation of professional interests and the status of the two structures of the same name. One of the brands was renamed Hilton Hotels & Resorts, while the other remained with the former Hilton Worldwide. At this time, the predominant logo was made in the form of a single letter “H” with a twisted thin spiral and bold “Hilton” inscription at the bottom. The letters are elongated, with large serifs.
2010 – present
A version with minimal changes is currently in use. The authors strengthened the blue color, slightly rounded the letters near the “Hilton” caption, reduced the serifs, and added the phrase “Hotels & Resorts” at the bottom.
2009 – 2016
After the section, the second brand that owns the franchise received the original 1978 logo in an updated version. The developers turned the arched elements over at an angle of 90 degrees. An interesting interpretation has come out with thin stiletto legs, which at the same time resembles a gate and a crown. The upper part is painted silver; the lower part is gold. On the right side, there is a two-line “Hilton Worldwide” lettering. It is done in a sleek, chopped typeface.
2016 – present
Following the visual simplification concept, the company owners approved a radically different option: the name in the frame. The logo looks very laconic and has similarities with its version of the same name – they have the same serif letters.
Font and Colors of the Emblem
Despite the recent bifurcation, logos share a common history and external similarities. The updated icon was created with the participation of a contract graphic design studio. She was in charge of the font. Moreover, the redesigned emblem is intended for hotels that opened after 2010. The rest can use the previous version. A thin curl surrounds the letter “H” in the logo, and the curled line completely replaces the central bar. Also, the phrase “Hotels & Resorts” has been added in the upper case.
Two types of typefaces are used in the emblem. The first is the Whitney SemiBold, a sans serif designed by Tobias Frere-Jones. The second is reminiscent of the Walbaum BQ Medium from the type designer Günter Gerhard Lange. Their feature is the wide “H.” The letters in the inscription are located freely, at a distance from each other.
A color scheme is extremely important for a hotel chain because it must be practical, austere, trusting, and attractive at the same time. The owners experimented with various combinations: black, white, blue, dark blue, golden, gray, they combined with a dark, then with a light background.