service Logos and Brands

Companies offering services ranging from cleaning and repair to consulting and outsourcing make up the “Service” section. The word “service” in the brand name signals a service-based business model, where the product is the work performed rather than a physical good. Brands in this section cover dozens of industries, and their logos convey a promise of professional execution, efficiency, and customer care. The unifying principle is service orientation: the company sells the expertise and time of its specialists, and the visual cues in this section mark businesses that exist to meet customers’ specific needs.