NHS Logo


The NHS logo communicates information about medical services. The emblem’s colors point to a balanced approach based on the actual needs of patients. The emblem indicates that institutions are ready to treat regardless of a patient’s income.

NHS: Brand overview

Founded:5 July 1948
Founder:Department of Health and Social Care
United Kingdom
NHS represents a union of English health organizations funded by the state. It comprises four major market representatives from England, Scotland, Wales, and Northern Ireland. The service was founded in 1948 and decentralized into four separate divisions in 2013. The system employs 1.5 million people. Its budget comes from taxes and insurance payments.

Meaning and History

NHS Logo History

A unified visual symbol for the entire organization was designed in 1990 to distinguish hospitals providing free patient care funded by the state budget. Before this, with private companies, NHS hospitals created their logos, amassing more than 600. The common emblem was used within the organization alongside other badges for nine years. Only in 1999 was the symbol given sole status. Even so, enhancements and additions were still introduced by individual program participants. For instance, NHS Scotland incorporated a supporting element into the emblem as a bird’s wings and the caption “Scotland.”

What is the NHS?

The UK’s National Health Service provides free services for citizens, EHIC medical insurance card holders, and refugees. The program does not cover dentistry or optics. Every 25th country resident works for the organization, and every 36 hours, 1 million patients receive assistance within the system.

1990 – today

NHS Logo

The health organization’s logo has a blue rectangular background. This closed form signifies:

  • A cohesive union operating under clear laws and regulations.
  • Hospital and clinic buildings.
  • Protection of the country’s residents’ health.
  • A complete health service package, including tests, pharmacies, specialist consultations, assistance with childbirth, mental illnesses, addictions, and emergency care.

The rectangular background speaks to the stringent standards developed for the system and indicates an attempt to unify disparate institutions.

On the blue background are the three white capital letters, NHS. These symbols stand for The National Health Service. The white color of the text resonates with medical attire, symbolizing purity and sterility. White readily shows contaminants, allowing for their timely removal.

Interestingly, the white coat for doctors was first introduced in England in the 19th century but was entirely phased out in 2007. However, by 2010, doctors had returned to their familiar uniform.

Sometimes, the emblem’s colors are reversed, with blue letters placed on a white background.

Font and Colors

The emblem’s hues correspond to the traditional attire of English doctors and nurses in blue and white shades.

  • Blue represents professionalism, impartiality, and prudence.
  • White embodies purity, sterility, health, and safety.

The large capital letters convey the organization’s vast scope, with over 1,500 hospitals and clinics being part of the system. The forward slant of the letters demonstrates progress. The NHS continually adopts new treatment methods, and funding levels are consistently rising.