Air Force is the United States Armed Forces air force, one of its eight force units. Initially, it was formed as a structure of the American army (in 1907), but after the approval of the National Security Act, it became an independent combat unit (since 1947). The organization appeared within the framework of the US Department of the same name, one of the three military departments of the Ministry of Defense. Its full name is United States Air Force (USAF). Headquarters are located at the Virginia State Pentagon.
Meaning and History
What is Air Force?
Air Force is an air force. In the United States, it is one of the youngest branches of the armed forces, formed in 1947 as a separate unit. It provides air support for naval and ground forces.
The priorities, tasks, and goals of the Air Force are reflected in its emblems. It has two: one as an identification mark on chevrons, a flag, and other paraphernalia; the second is the official logo, approved in January 2000.
The story of its appearance began with the fact that in the late 90s of the last century, the main headquarters of the United States Air Force addressed a commercial company with an order to research and create unique symbols. The corporate branding firm dispatched representatives to major cities and military sites to learn about employee values, conduct analysis, and get up close and personal with the situation. The studio staff traveled for a long time to the military air points and studied the military’s environment, culture, and heritage.
The result of painstaking work was a truly original sign. The updated logo is based on traditional military values and reflects historical traditions. The proposed design emphasizes the current and future capabilities of the service to protect the US airspace and the country’s interests.
The work took place in several stages. In 1998, initial surveys, surveys, and collaboration with a focus group took place. A year later, a graphic symbol was introduced. This was the prototype for the Air Force emblem in black and white. In the late spring of 2000, the authors applied for registration of the trademark, and in 2001 it was tested on all military personnel.
After a survey conducted in 2002, the target audience noted that most of its representatives (90%) identify the symbol as an official USAF mark. In the first half of autumn 2003, he received registration and serial numbers, and in May 2004, he was officially approved by the chief of staff.
1947 – present
The general logo of the Department of Defense Department looks like a round stamp. The rondel consists of a central circle with a wide edging along the edge, in which the full name of the military service is written. In the center is the bald eagle, the symbol of the United States. He is also depicted in the style of Cubism on a new symbol. The old emblem was used in the early days when the Air Force was part of the army.
2000 – present
The modern legendary soaring bird symbol, the prototype associated with Air Force General Henry Harley Arnold, is a legacy dating back to World War II. The logo is practically assembled from many geometric shapes: trapezoids, triangles, rhombuses, circles, and parallelograms with one cut-off side. Arranged in a certain way, they form the figure of a bald eagle flapping powerful wings.
There is a five-pointed star in the center of the emblem. It appeared at the expense of negative space – on the contrast of color and straight lines. In the middle, a blue circle is visible, from which white rays diverge in different directions. Below is the inscription “U. S. Air Force. ”
Font and Colors of the Emblem
This military service has two logos – general and individual. Although they are made in different styles, they are connected by the main symbol of the United States – the bald eagle. In the first version, it is classic and close to realism; in the second, it is improvised and resembles the style of Cubism.
The typeface of the lettering on the logo is almost identical to the Craft Gothic Heavy Extended typeface created by FontSite Inc. It is bold, wide, large, stocky, sans serif. The color scheme of the military unit associated with flights is naturally of a heavenly hue, so blue in combination with a white background prevails in the corporate palette.