Nationwide Logo

Nationwide Logo PNG

The Nationwide logo is a prototype of a bank card and symbolizes working with money. The emblem demonstrates the turnover of investments and savings, improving customers’ quality of life. Symbols hint – that the company will help build a practical and comfortable home.

Meaning and History

The largest building cooperative, with more than 15 million members, arose out of the Cooperative Permanent Building Society, which, in turn, was created in 1884. The financial institution received its current name in 1970 and, with it – a new logo. Since then, the company has been renamed several times but eventually reverted to the “Nationwide Building Society” variant. The symbolism also changed frequently, although the designers tried to adhere to the general concept and color palette.

What is Nationwide?

Nationwide is the short name for the Nationwide Building Society from the UK. It acts both as a construction organization and as a cooperative bank. The company was formed in 1846 and consists of many acquired specialized enterprises.

1970 – 1987

Before merging with the Anglia Building Society, the organization used an emblem with a stylized pound sign. It was placed in a triangular frame that protruded from its bottom. “Nationwide” under the symbol consisted of bold letters placed close together. The main color was dark blue.

1987 – 1992

In 1987, the company became Nationwide Anglia. This happened after she teamed up with the Anglia Building Society. The merger resulted in a logo update. As a result of the rebranding, a multi-component symbol appeared, which contained a pictogram depicting a white and blue house and a green circle (crown of a tree). A long strip was drawn at the bottom to indicate the earth’s surface. On the right was the inscription: “Nationwide” in the top line and “Anglia Building Society” in the second, with the last two words written in a column.

1992 – 2001

The cooperative returned to its former name in 1992. Despite this, it decided not to restore the old symbol but to experiment with the existing design. Thus, the stylized house was reduced and, together with the word “Nationwide,” placed in a blue double-framed rectangle. The horizon line has disappeared. The lettering has turned white to stand out against the dark background. The pictogram now has a light outline.

2001 – 2011

The company entered the new millennium with a new logo. The developers made the font bolder and repainted the crown of the tree blue. They rounded the rectangle’s edges, removed the outer outline, and added a long red stripe at the bottom, which was supposed to replace the missing green line.

2011 – 2012

In 2011, the colors became lighter. The blue part of the rectangle now has a linear gradient. It was, in fact, a 3D version of the 2001 Nationwide symbol.

2012 – 2016

The designers made the image even more voluminous, using a more pronounced color transition and darkening around the edges. For the same purpose, they added a silver outline, which was also decorated with a gradient. The redesign coincided with a major purchase: in 2012, the company acquired the building companies Dunfermline, Derbyshire, and Cheshire.

2016 – 2023

In 2012, the 2D logo returned because the 3D effect went out of style. It is very similar to the 2001 version but differs from it in a light palette, an enlarged icon, and an expanded rectangle. The design has become cleaner, and the proportions more harmonious.

The Nationwide Building Society icon contains a sketch of a house. This is an allusion to the scope of the company that issues mortgages. The pictogram comprises the simplest geometric shapes: two-dimensional polygons and lines. The blue parallelogram and triangle represent roofs, and the section of the circle represents wood. The emblem is always used with the word mark and is positioned against a large two-color rectangle’s background.

The financial institution has not changed the font of the logo since 2001. This bold typeface is vaguely similar to the Times New Roman family typefaces. The letters have rectangular serifs at the ends and consist of strokes of different widths. This contrast makes the lettering dynamic.

The color scheme, on the contrary, experienced a constant metamorphosis. It is now much lighter than in 2001. Instead of navy blue (# 0C326C), it uses a medium-dark shade (# 144390), and a reddish-pink color (# C41624) is replaced by bright red (# D41A09). Even the white has changed, previously darkened (#FCFEFC), but then removed extraneous impurities and became pure (#FFFFFF).

2023 – today

The multi-component symbol to the left of the inscription has become so simple that it contains only an approximate outline. Previously, this space was occupied by several houses and one tree with a round canopy. Now, the designers have left only one structure: the red roof of the building is clearly visible, but the white wall on the side is not. That is, it exists in negative space. Behind the house is a segmented red circle. In earlier versions, it represented a tree, but now it symbolizes the sun. On the right side, in lowercase, is the name of the company “Nationwide.” The bold letters are devoid of serifs but have rounded edges, missing only the letter “w.”

Font and Colors

For many years, Nationwide’s emblems have used serif fonts that are similar in style to the Times New Roman family. There is a custom-designed sans-serif version with a stylized “a” whose tail is slightly curved upward and a “t” that has a notch where the vertical stroke joins the crossbar. The letters are in bold type.

The palette of the logo includes several shades of red and blue. Throughout the history of the logo, they have ranged from the light to dark spectrum. They are periodically complemented by white and green colors.

Nationwide color codes