Nationwide is one of the few UK building societies that did not become a bank in the 1990s, when many organizations changed their legal form. It has retained its original status and therefore continues to provide savings and mortgage loans. But it also has retail banking services such as loans, insurance products, and checking accounts.
Meaning and History
The largest building cooperative, with more than 15 million members, arose out of the Co-operative Permanent Building Society, which, in turn, was created in 1884. The financial institution received its current name in 1970, and with it – a new logo. Since then, the company has been renamed several more times but eventually reverted to the “Nationwide Building Society” variant. The symbolism also changed frequently, although the designers tried to adhere to the general concept and color palette.
1970 – 1987
Before merging with the Anglia Building Society, the organization used an emblem with a stylized pound sign. It was placed in a triangular frame that protruded from its bottom. “Nationwide” under the symbol consisted of bold letters placed close to each other. The main color was dark blue.
1987 – 1992
In 1987 the company became Nationwide Anglia. This happened after she teamed up with the Anglia Building Society. The merger resulted in a logo update. As a result of the rebranding, a multi-component symbol appeared, which contained a pictogram depicting a white and blue house and a green circle (crown of a tree). A long strip was drawn at the bottom to indicate the surface of the earth. On the right was the inscription: “Nationwide” in the top line and “Anglia Building Society” in the second, with the last two words written in a column.
1992 – 2001
The cooperative returned to its former name in 1992. Despite this, it decided not to restore the old symbol but to experiment with the existing design. Thus the stylized house was reduced and, together with the word “Nationwide,” placed in a blue double-framed rectangle. The horizon line has disappeared. The lettering has turned white to stand out against the dark background. The pictogram now has a light outline.
2001 – 2011
The company entered the new millennium with a new logo. The developers made the font bolder and repainted the crown of the tree blue. They rounded the rectangle’s edges, removed the outer outline, and added a long red stripe at the bottom, which was supposed to replace the missing green line.
2011 – 2012
In 2011, the colors became lighter. The blue part of the rectangle now has a linear gradient. It was, in fact, a 3D version of the 2001 Nationwide symbol.
2012 – 2016
The designers made the image even more voluminous, using a more pronounced color transition and darkening around the edges. For the same purpose, they added a silver outline, which was also decorated with a gradient. The redesign coincided with a major purchase: in 2012, the company acquired the building companies Dunfermline, Derbyshire, and Cheshire.
2016 – present
In 2012, the 2D logo returned because the 3D effect went out of style. It is very similar to the 2001 version but differs from it in a light palette, an enlarged icon, and an expanded rectangle. The design has become cleaner and the proportions more harmonious.
The Nationwide Building Society icon contains a sketch of a house. This is an allusion to the scope of the company that issues mortgages. The pictogram is made up of the simplest geometric shapes: two-dimensional polygons and lines. The blue parallelogram and triangle represent roofs, and the section of the circle represents wood. The emblem is always used in conjunction with the word mark and is positioned against a large two-color rectangle’s background.
Font and Colors of the Emblem
The financial institution has not changed the font of the logo since 2001. This is a bold typeface that is vaguely similar to the typefaces from the Times New Roman family. The letters have rectangular serifs at the ends and consist of strokes of different widths. This contrast makes the lettering dynamic.
The color scheme, on the contrary, experienced a constant metamorphosis. It is now much lighter than in 2001. Instead of navy blue (# 0C326C), it uses a medium-dark shade (# 144390), and a reddish-pink color (# C41624) is replaced by bright red (# D41A09). Even the white has changed, which was previously darkened (#FCFEFC), but then got rid of extraneous impurities and became pure (#FFFFFF).