BJP Logo PNG
A political force, a powerful movement that can breathe new life into life and preserve indigenous traditions. This is what the BJP’s logo, India’s widely popular people’s force, says. But its graphic embodiment is as touching and gentle as nature itself.
The Bharatiya Janata Party traces its roots to October 1951, when Shyama Prasad Mukherjee founded the Bharatiya Jana Sangh in Delhi as the RSS’s political arm. Mukherjee had left Jawaharlal Nehru’s cabinet over policy toward Pakistan. In the 1951-52 elections, Jana Sangh won only 3 parliamentary seats. In 1953, Mukherjee was arrested in Jammu and Kashmir during a campaign for the state’s full integration with India and died in custody.
For years, Jana Sangh remained behind the dominant Indian National Congress. Its first major rise came in 1967, when it won 35 Lok Sabha seats and gained influence in northern states such as Uttar Pradesh, Haryana, and Madhya Pradesh. After Indira Gandhi declared the Emergency in 1975, the Jana Sangh joined other opposition parties to form the Janata Party, which defeated the Congress in 1977.
The coalition collapsed over former Jana Sangh members keeping ties with the RSS. On April 6, 1980, Atal Bihari Vajpayee and Lal Krishna Advani founded the Bharatiya Janata Party, with Vajpayee as its first president. The party won only 2 seats in 1984, but its campaign around the Ram temple in Ayodhya pushed it to 86 seats in 1989 and 119 in 1991.
The BJP first formed a government in 1996, but it lasted only 13 days. Vajpayee returned in 1998 with the National Democratic Alliance, led India through the Pokhran nuclear tests and the 1999 Kargil War, then completed a full term after the 1999 election. BJP lost in 2004, returned under Narendra Modi in 2014 with 282 seats, rose to 303 in 2019, and won 240 in 2024, with Modi sworn in for a third term on June 9.
Meaning and History
The BJP’s foundation is the Bharatiya Jana Sangh, founded in the mid-20th century by Syama Prasad Mukherjee as a counterweight to the Congress party. The RSS (Rashtriya Swayamsevak Sangh) volunteer organization supported him. Among the Jana Sangh’s key tasks was protecting the country’s cultural identity and interests.
In 1977, after India declared a state of emergency, a new nationalist alliance emerged, leading to the formation of the Janata Party. It won the election but broke up three years later. This happened in 1980. Then, almost immediately, members of the Jana Sangh again decided to form a joint association, and they attempted to form the BJP. Initially, they faced setbacks, but after triumphing in several states, the Bharatiya Janata Party received an overwhelming share of the vote and became the largest political force.
What is BJP?
The BJP is an acronym for the Indian political organization that has ruled the country since 2014. Its full name is Bharatiya Janata Party. It emerged in the first half of the 80s and remains popular, known for its Hindu nationalist views.
The BJP logo is bright and well recognizable. It conveys the idea that members of the ruling party and its supporters are connected to Hindu roots and history. It appeared almost at the same time as the organization it represents. Its base component is the lotus. This flower symbolizes local culture and religion. This symbol is borrowed from the Hindu gods Vishnu or Lakshmi. It personifies longevity, wisdom, knowledge, and wealth. At the same time, the saffron lotus denotes an exalted plant.
The Bharatiya Janata Party has an unusual logo that contains no graphic or text elements. It depicts a lotus rising above the water’s surface. The inflorescence has five petals: one central (resembling a tongue of flame or a heart extended upward) and four side petals (two on each side). All of them are outlined with black stripes. Above the inflorescence, a white line separates the lotus from the soft purple background. The flower itself is saffron. This orange palette makes it bright and expressive.
Three wide green sheets follow, each reinforced with black edging. A stem follows, made of two parallel strips. They bend slightly to the right and end in dark, oblong dots that symbolize ripples on the water. Like the top half of the logo, the bottom half is separated from the background space by a wide white line.
Font and Colors
The BJP emblem has no text, so there is little to say about the typography. By contrast, the palette is diverse and colorful. It uses colors such as orange (saffron shade), green (juicy, dark), black, pale lilac (for the background), and white. The logo also has a monochrome version, which is used mainly on the party flag. A black-and-white lotus is on an orange cloth, and on the right is a wide green stripe with blue Hindi characters.