BJP Logo PNG
A political force, a powerful movement that can breathe new life into life and preserve indigenous traditions. This is what the BJP’s logo, India’s widely popular people’s force, says. But its graphic embodiment is as touching and gentle as nature itself.
The Bharatiya Janata Party traces its roots to October 1951, when Shyama Prasad Mukherjee founded the Bharatiya Jana Sangh in Delhi as the political arm of the RSS. Mukherjee had left Jawaharlal Nehru’s cabinet over policy toward Pakistan. In the 1951-52 elections, Jana Sangh won only 3 parliamentary seats. In 1953, Mukherjee was arrested in Jammu and Kashmir during a campaign for the state’s full integration with India and died in custody.
For years, Jana Sangh remained behind the dominant Indian National Congress. Its first major rise came in 1967, when it won 35 Lok Sabha seats and gained influence in northern states such as Uttar Pradesh, Haryana, and Madhya Pradesh. After Indira Gandhi declared the Emergency in 1975, the Jana Sangh joined other opposition parties to form the Janata Party, which defeated the Congress in 1977.
The coalition collapsed over the issue of former Jana Sangh members keeping ties with RSS. On April 6, 1980, Atal Bihari Vajpayee and Lal Krishna Advani founded Bharatiya Janata Party, with Vajpayee as its first president. The party won only 2 seats in 1984, but its campaign around the Ram temple in Ayodhya pushed it to 86 seats in 1989 and 119 in 1991.
The BJP first formed a government in 1996, but it lasted only 13 days. Vajpayee returned in 1998 with the National Democratic Alliance, led India through the Pokhran nuclear tests and the 1999 Kargil War, then completed a full term after the 1999 election. BJP lost in 2004, returned under Narendra Modi in 2014 with 282 seats, rose to 303 in 2019, and won 240 in 2024, with Modi sworn in for a third term on June 9.
Meaning and History
The fundamental source of the BJP is the Bharatiya Jana Sangh, which was founded in the middle of the last century by Syama Prasad Mukherjee to serve as a counterweight to the Congress party. He was supported by the volunteer organization RSS (Rashtriya Swayamsevak Sangh). Among the key tasks of the Jana Sangh was to protect the country’s cultural identity and interests.
In 1977, after the declaration of a state of emergency in India, a new nationalist structure formed a united alliance with other political forces, after which the Janata Party appeared. She won the election but broke up three years later. This happened in 1980. Then, almost immediately, an attempt was made to create a BJP, as the members of Jana Sangh again decided to form a joint association. Initially, they faced setbacks, but after triumphing in several states, the Bharatiya Janata Party received an overwhelming share of the vote and became the largest political force.
What is BJP?
The BJP is an acronym for the Indian political organization that has ruled the country since 2014. Its full name is Bharatiya Janata Party. It appeared in the first half of the 80s of the last century and is still popular, characterized by Hindu nationalist views.
The BJP logo is bright and well recognizable. Of course, he conveys the idea that members of the ruling party and their supporters are connected to Hindu roots and history. He appeared almost simultaneously with the organization he represents. Its base component is the lotus. This flower is a shrine to the local culture and religion. This symbol is borrowed from the Hindu gods Vishnu or Lakshmi. It personifies longevity, wisdom, knowledge, and wealth. At the same time, the saffron lotus denotes an exalted plant.
The Bharatiya Janata Party has an unusual logo that contains no graphic or text elements. This is a drawing of a lotus rising above the water’s surface. There are five petals in the inflorescence: one central (resembling a tongue of flame or a heart extended upwards) and four sides (two on each side). All of them are outlined with black stripes. Above the inflorescence, a white line separates the lotus from the soft purple background. The flower itself has a saffron hue. This orange palette makes it bright and expressive.
Then there are three wide green sheets, which are also reinforced with black edging along the edges. This is followed by a stem consisting of two parallel strips. They are slightly bent to the right and end with dark, oblong dots that symbolize ripples on the water. Like the top half of the logo, the bottom half is separated from the background space by a wide white line.
Font and Colors
There is no text in the BJP emblem, so there is little to say about the typography. But the palette, by contrast, is very diverse and colorful. It uses colors such as orange (saffron shade), green (juicy, dark), black, pale lilac (for the background), and white. In addition, there is a monochrome version of the logo, which is used mainly on the party flag. A black-and-white lotus is on an orange cloth, and on the right is a wide green stripe with blue Hindi characters.