BJP Logo


A political force, a powerful movement that can breathe newness into life and preserve indigenous traditions. This is what the logo of the BJP, India’s widely popular people’s force, says. But its graphic embodiment is as touching and gentle as nature itself.

BJP: Brand overview

Founded:6 April 1980
Founder:Atal Bihari Vajpayee, L. K. Advani
New Delhi, Delhi, India
BJP is the Indian People’s Party at the ruling level. She is one of the top 2 most popular political forces in India and has been at the head of the country since 2014. Bharatiya Janata Party (this is what the abbreviation stands for) originated in 1989. Jagat Prakash Nadda, a political lawyer, took over in 2020. Now it is the largest Indian organization in politics and adheres to a nationalist Hindu direction.

Meaning and History

BJP Symbol

The fundamental source of the BJP is the Bharatiya Jana Sangh party, which was created in the middle of the last century by Syama Prasad Mukherjee to form a counterweight to the Congress party. He was supported by the volunteer organization RSS (Rashtriya Swayamsevak Sangh). Among the key tasks of Jana Sangh was to protect the country’s cultural identity interests.

In 1977, after the declaration of a state of emergency in India, a new nationalist structure formed a united alliance with other political forces, after which the Janata Party appeared. She won the election but broke up three years later. This happened in 1980. Then, almost immediately, an attempt was made to create a BJP, as the members of Jana Sangh again decided to form a joint association. Initially, they were plagued by setbacks, but after triumphing in several states, the Bharatiya Janata Party received an overwhelming number of votes and became the largest political force.

What is BJP?

The BJP is an acronym for the Indian political organization that has ruled the country since 2014. Its full name is Bharatiya Janata Party. It appeared in the first half of the 80s of the last century and is still popular, characterized by Hindu nationalist views.

The BJP logo is bright and well recognizable. Of course, he conveys the concept that the members of the ruling party and their supporters are connected with Hindu roots and history. He appeared almost simultaneously with the organization he represents. Its base component is the lotus. This flower is a shrine to the local culture and religion. This symbol is borrowed from the Hindu gods Vishnu or Lakshmi. It personifies longevity, wisdom, knowledge, and wealth. At the same time, the saffron lotus denotes an exalted plant.

The Bharatiya Janata Party has an unusual logo that does not contain any graphic or text elements. This is a drawing of a lotus rising above the water’s surface. There are five petals in the inflorescence: one central (resembles a tongue of flame or a heart extended upwards) and four sides (two on each side). All of them are outlined with black stripes. Above the inflorescence is a white line separating the lotus from the soft purple background. The flower itself has a saffron hue. This orange palette makes it bright and expressive.

Then there are three wide green sheets, which are also reinforced with black edging along the edge. This is followed by a stem consisting of two parallel strips. They are slightly bent to the right and end with dark oblong dots, which symbolize ripples on the water. Like the top half of the logo, the bottom half is separated from the background space by a wide white line.

Font and Colors

BJP Emblem

There is no text in the BJP emblem, so there is little to say about the typography. But the palette, on the contrary, is very diverse and colorful. It uses colors such as orange (saffron shade), green (juicy, dark), black, pale lilac (for the background), and white. In addition, there is a monochrome version of the logo, which is used mainly on the party flag. A black and white lotus is on an orange cloth, and the right is a wide green stripe with blue Hindi characters.

BJP color codes

PumpkinHex color:#f47216
RGB:244 114 22
CMYK:0 53 91 4
Pantone:PMS Bright Orange C
Pigment GreenHex color:#00a650
RGB:0 166 80
CMYK:100 0 52 35
Pantone:PMS 7501 C
BlackHex color:#0d0d0d
RGB:13 13 13
CMYK:0 0 0 95
Pantone:PMS Black 6 C