Zomato Logo PNG
The emblem conveys the outstanding speed of food preparation and delivery. From the Zomato logo, steam rises from hot, freshly removed dishes. The symbols demonstrate the work’s clarity and coherence, inspiring customers’ trust.
Zomato began on July 10, 2008, inside Bain & Company, where Deepinder Goyal and Pankaj Chaddah digitized restaurant menus from an office board. The first version, FoodieBay, worked as a directory with menus, addresses, and phone numbers.
By 2009, the service had become the largest restaurant-listing platform in Delhi. In November 2009, both founders left Bain. On January 18, 2010, the company was registered as DC Foodiebay Online Services, and later that year rebranded to Zomato, partly to avoid overlap with eBay. A mobile app was launched in December 2010.
Funding came from Info Edge India, which invested about 16.7 million dollars by 2013. Nationwide coverage across India was completed in 2011, followed by international expansion beginning in 2012 to the UAE, UK, South Africa, and other markets. In 2013, Sequoia Capital joined a 37 million round.
In 2014, Zomato acquired Urbanspoon for $ 52 million, expanding into the US, Canada, and Australia. By 2015, it operated in more than 20 countries and launched food delivery, shifting from listings to logistics and competing with Swiggy.
In 2017, the company introduced a zero-commission model and Zomato Gold, a subscription service that offers free items at partner restaurants. In 2018, Ant Financial invested $ 1.1 billion in Zomato.
In 2019, Zomato acquired Uber Eats India for about $350 million in shares, thereby increasing its market share in the delivery space. In July 2021, it went public, raising about 1.3 billion dollars with strong oversubscription.
In 2022, the company acquired Blinkit for $ 568 million, entering the rapid-delivery market. In February 2025, the parent structure was renamed Eternal Limited to reflect its expansion into services such as District and Hyperpure.
Meaning and History
The key objective of this service is to help the population get the food they want. Therefore, the site leveraged internet technology to connect those who cook with those who eat. That is, she quickly and confidently declared her presence worldwide, highlighting herself with a catchy, bright logo.
According to company representatives, their symbol has evolved alongside them. It has six emblem variants that differ in fonts, graphics, and backgrounds. However, they are not just a demonstration of the service’s identity. It is also a way of expressing it emotionally in different situations: an early daily breakfast, a Sunday brunch, or a festive family dinner. Taken together, all signs convey the company’s love for food and a constant obsession with it.
What is Zomato?
Zomato is a food delivery service and online restaurant menu aggregator. It appeared in India in 2008 as a home project and has gradually grown into an international company.
2008 – 2010
Immediately after opening his company, entrepreneur Deepinder Goyal named it FoodieBay. It was this double phrase that became the basis for the logo. And to emphasize the brand’s food orientation, the owner chose images of various products. Thus, a harmonious combination of drawing and text appeared. For example, one “O” looked like a donut covered with caramel; the second one looked like a pizza.
The letter “I” was depicted as a sausage stick with a cut at the top. “B” looked like a fried egg, and “Y” got the shape of a meat brisket. In the gaps, “E” (at the central crossbar) revealed cutlery: a fork and a spoon. “A” was like an open furnace with a burning crucible, and “F” contained a pointer. The emblem’s color spectrum was bright: red and yellow. At the same time, the symbols were inflated with bubbles, as if filled with air. There was a gray vertical inscription on the right of the domain on which the site was located.
2010 – 2012
After the rebranding, the new company name, Zomato, appeared in the logo in FF Cocon. It was decorated in a completely different style, unlike before. The inscription consisted of lowercase characters with smooth transitions and side cuts. So, “a” was missing the lower right part (tail), and “t” was missing the upper left half (crossbar segment). In front of the text was a large red tomato with a green mini-leaf and zigzag stripes that looked like the first letter of the service’s name.
2012 – 2014
Modernizing the visual identity brought a discreet logo. Although it used the same font, it had a different arrangement of inscriptions. Designers replaced the tomato in front of the name with the capital letter “Z.” It was wide, white, with smooth curves and a miniature point at the bottom. Nearby was the full name of the food ordering and delivery service. It was also painted white, but it was placed vertically rather than horizontally, replacing the “.com” domain. A black square was used as a background.
2014 – 2015
2014 brought a simplification of the logo and a change in the font. The result of the design efforts was an inscription with grotesque lowercase letters (Gotham typeface). The designers of the Zomato emblem depicted a heart and a fork, combining two images that personify the love of food. The drawing was in red, and the text in black.
2015 – 2016
Keeping the same font, the designers replaced the heart pierced with a fork with a red square and a white spoon, which seemed more humane. The geometric figure had all the corners rounded.
2016 – 2018
After the redesign, a new concept for the Zomato logo appeared: a red square with a white inscription inside. Unlike the 2012-2014 emblem, the title was miniature and horizontal. However, the font remained the same, Gotham, with lowercase characters.
2018 – today
The international online menu aggregator envisions a logo that is clear, simple, and legible. Another criterion they adhere to is the form’s integrity. Therefore, management has implemented two modifications to the branding: text within a simple geometric shape and a separate wordmark.
As a result, the modern emblem was simplified to the maximum: only the red square background and the food delivery service’s name remained. The ratio of graphics to text is balanced and evenly distributed. The square has rounded corners, and the word “Zomato” is set in the same soft style, with smooth transitions and no sharp lines.
The letters are closely spaced, as much as the square space allows. Moreover, the emblem is used in two mirror-opposite forms: a red inscription on a white backing and a white one on a red one. Both cases provide a catchy visual impact.
The single-word mark is considered the primary emblem. It applies to all assets and advertisements, including print, virtual, and offline media. The box is used to identify the website and food ordering points.
Font and Colors
The Zomato logo uses a typeface that makes the sign easier to perceive for residents of any country. The title is set in a clean, proportional Sans Serif typeface, Metropolis Regular. The variant with bold, slightly slanted letters was used, which complements the foodservice design well. Small italics create a welcoming atmosphere.
The company has four corporate colors, two of which are present in the logo. These are Red Cranberry (# E237440) and White Feta (#FFFFFF). Moreover, in the symbols, the red color has a gradient: the upper part is lighter, then it gradually deepens; and at the bottom, it turns into a rich dark shade.
FAQ
What is the font of Zomato?
Zomato’s font is based on Metropolis, an open-source geometric typeface. The brand chose Metropolis after exploring several options and found it best suited to their needs.
To make it unique, the brand modified Metropolis and named the customized version Okra. This font supports the brand’s visual identity, making it clear, modern, and recognizable.
A geometric typeface like Metropolis gives the brand a clean, contemporary look. The modifications to create Okra ensure the font fits perfectly with the brand’s style and purpose.
What is Zomato’s logo?
Zomato’s logo represents the brand’s identity and passion for food. It shows the brand’s dedication to food and the community of food lovers.
The logo is simple and powerful, making it easily recognizable. It appears in various places, from restaurant signs to mobile apps, consistently conveying the brand’s commitment to quality and the joy of food.
The design elements evoke warmth, hospitality, and excitement about discovering new dishes. The logo visually represents the brand’s love for food and its mission to share that passion with others. It is key in communicating the brand’s focus on food and community to the world.
What does the Zomato logo mean?
The logo symbolizes a passion for food. As an Indian company, we use red to reflect the vibrant flavors of oriental spices central to Indian cuisine. This choice represents the brand’s origins and evokes warmth, excitement, and appetite.
The logo is simple and bold, making it easily recognizable. It visually represents the brand’s mission to connect people with great dining experiences. The red hue is associated with energy and enthusiasm, aligning with the brand’s dynamic approach to the food industry.
This color and design show the brand’s dedication to celebrating culinary delights and enhancing users’ dining experiences.
Is Zomato American?
No, Zomato is not an American service. It is an Indian company created by two Indian entrepreneurs. The brand is headquartered in Gurugram, Haryana.
Deepinder Goyal and Pankaj Chaddah founded the company as a restaurant discovery platform and have since grown into a comprehensive food delivery and restaurant review service. While the brand operates in several countries, its roots and main operations are in India.
What is the slogan of Zomato?
The company slogan is “Never have a bad meal.” This slogan shows the brand’s commitment to high-quality food and great dining experiences. The brand aims to ensure every meal ordered meets high standards of taste and satisfaction.
This simple and powerful slogan reflects the brand’s dedication to selecting top-notch restaurants and dishes. It emphasizes its mission to help users find great food, whether dining out or ordering in. The slogan assures customers they can trust the brand for consistently good meals.
Why is Zomato red?
The company’s signature color is red because it shows a deep passion for food. This color choice fits the brand’s identity and mission to create memorable dining experiences. Red is vibrant and energetic, symbolizing enthusiasm, excitement, and appetite.
The color echoes the rich palette of Indian spices, highlighting the brand’s roots and cultural heritage. Indian cuisine is known for bold flavors and colorful spices, and red perfectly captures this essence. By choosing red, the brand connects with its Indian origin while appealing to a universal love for food.
Using red in the logo and branding creates a strong, recognizable identity. It conveys warmth and hospitality, inviting users to explore and enjoy a variety of food experiences.