television network Logos and Brands
The Television Network section comprises broadcasting networks that aggregate dozens or hundreds of local stations into a single program schedule. ABC, NBC, CBS, and Fox in the US, as well as their counterparts in other countries, operate a model where a national network supplies content to affiliated stations that provide local coverage. Network logos are among the oldest media brands in America, and the emblems of NBC (peacock, 1956), CBS (eye, 1951), and ABC (circle, 1962) have retained their basic form for decades. The brands in this section represent the architecture of American television broadcasting, in which the network determines prime time, and the local station adds morning news and weather forecasts for a specific city.
