HBO Logo


The emblem of the American television network is both simple and complex, reflecting the modern name of the brand in the form of an acronym of the first letters of three words. The fame of the company Home Box Office was ensured by the HBO logo, which, with its conciseness, reflects the constant changes and continuous improvement of the brand as a product.

HBO: Brand overview

Founder:Warner Bros. Discovery
New York, U.S.
HBO is a satellite and cable television network that broadcasts 24/7 in the United States. It appeared in 1965 and was originally known as Sterling Manhattan Cable. In 1973, it was acquired by the Time-Life Corporation. In turn, Charles Dolan, the creator of the brand, suggested to the new owners that they launch a paid cable channel. The Time-Life executives supported the idea and decided to name the new product Home Box Office. Later, HBO began broadcasting via satellite, and in 1980, it became a television network.

Meaning and History

HBO Logo History

In the history of Home Box Office, there were three notable dates, each marked by a change of logo.

What is HBO?

HBO is an acronym for the oldest American premium television network, Home Box Office. Warner Bros. Discovery owns it and has been broadcasting continuously since its launch in 1972. Its programs include various films (feature, educational, short, and documentary) and concerts. Charles Dolan founded the network.

1972 – 1975

HBO Logo 1972-1975

The main HBO channel began broadcasting in 1972 when the first emblem appeared with the inscription “HOME BOX OFFICE” and a picture of a ticket check. They were made in a three-layer frame consisting of many circles of different diameters.

1975 – 1980

HBO Logo 1975-1981

In 1975, Home Box Office became the first satellite TV channel. The logo also changed: Betty Brugger, the lead artist at Time-Life, proposed a version with a minimalist black-and-white inscription “HBO.” Inside the last letter was a large circle, in which the letter “O” partially overlapped the letter “B.” There were versions with three lines – blue, yellow, and red.

1980 – today

HBO Logo 1980-present

In 1980, the Home Box Office network appeared. To mark this event, Betty Brugger made minor changes to the brand name, separating the letters “B” and “O.” In addition, she reduced the diameter of the circle inside the letter “O” for better readability.

Font and Colors

HBO Emblem

The logos of the HBO television network reflect changes in its status. At the same time, the design is quite stable: it has remained classic for over 50 years. Attention is focused on the brand name, which is executed in an original but minimalist style.

HBO Symbol

The acronym consists of bold letters with serifs. The typeface resembles avant-garde gothic. The color palette has always been black and white.

HBO color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C