HBO is a satellite and cable television network that broadcasts around the clock in the United States. It appeared in 1965 and was originally known as Sterling Manhattan Cable. In 1973, it was acquired by the Time-Life Corporation. In turn, Charles Dolan, the brand’s creator, invited the new owners to launch a paid cable channel. Time-Life executives supported the idea and decided to name the new product Home Box Office. Later, HBO began to provide a signal via satellite, and in 1980 it became a television network.
Meaning and History
There have been three significant dates in the Home Box Office history, each marked by a logo change.
1972 – 1975
The main HBO channel began broadcasting in 1972 when the first emblem appeared with the words “HOME BOX OFFICE” and a ticket receipt picture. They were taken in a three-layer frame consisting of many circles of different diameters.
1975 – 1981
In 1975, the Home Box Office became the first satellite TV channel. The logo was also changed: Betty Brugger, the lead artist of Time-Life, offered a version with a minimalist black and white lettering “HBO.” Inside the last letter was a large circle, with the “O” partially overlapping the “B.” There were versions with three lines in blue, yellow, and red.
1980 – present
In 1980, the Home Box Office network appeared. To mark the occasion, Betty Brugger has made small changes to the brand name, separating the letters “B” and “O.” Also, she reduced the diameter of the circle inside the “O” for better readability.
The logos for the HBO television network reflect changes in its status. Simultaneously, the design is quite stable: it has remained classic for over 50 years. Attention is focused on the brand name, which is made in an original but minimalistic style.
Font and Colors
The abbreviation is made up of bold sans serif letters. The lettering resembles Avant Garde Gothic. The color scheme has always been black and white.