The world-famous logo of the men’s magazine Playboy reflects its theme, a symbol that has provided brand recognition over the years. The symbol has become a reflection of playfulness yet elegance, making the emblem easy to remember.
Playboy: Brand overview
Playboy is a men’s magazine that became the basis for the Playboy Enterprises publishing house. It has been published monthly since 1953. Its pages feature adult content, articles on show business, merchandise, sports, fashion, classic stories, and anecdotes.
Meaning and History
The Playboy logo represents the head of a rabbit. The famous drawing was created by graphic designer Arthur Paul. He was asked to do so by the magazine’s founder and editor-in-chief, Hugh Hefner, who wanted Playboy to have the same memorable mascot as The New Yorker and Esquire.
The Playboy Bunny logo is an important component of the cover. It appears in every issue in all sorts of variations: somewhere, the bunny closes his eye, and somewhere, he hides, forcing readers to look for him. More often than not, the artists play with visual context.
What is Playboy?
Playboy is an American glossy men’s magazine founded in 1953 by Chicago resident Hugh Hefner. The publication covers a wide range of topics, from lifestyle to entertainment. Today, it exists in two formats: as a print magazine and as a website.
Font and Colors
Arthur Pohl is believed to have come up with the image of the rabbit in just ten minutes. The drawing is very simple:
- An oval head with a round eye
- Ears in the shape of pointed ovals
- A bow tie consisting of two triangles and a beveled line.
There was a female version that appeared in 1956. It was used on souvenir products: T-shirts, bracelets, cufflinks.
The logo has amorous overtones: the image of a rabbit evokes subconscious ideas of playfulness. The bow tie, in turn, is associated with the elegance of nightclubs. At the same time, the emblem is perceived ambiguously, as the picture looks like part of the animation, and rabbits are considered harmless pets.
On the emblem of the Playboy brand, there is not a single inscription. The designer relied on the mascot, choosing black as the main color. The name of the magazine is depicted on the cover in a standard bold font with serifs.
Playboy color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |