Pixar Logo

Pixar Logo PNG

TV viewers are familiar with the Pixar logo because it appears at the beginning of every cartoon released by this company. The designers creatively designed the name of the animation studio so that it intrigues and arouses anticipation of something incredible.

Meaning and History

Pixar Animation Studios was called The Graphics Group until 1986 and was owned by George Walton Lucas Jr. Then it was bought by Steven Paul “Steve” Jobs at a price six times lower than stated. The new owner appointed Alvy Ray Smith III as head of the company, which gave the company the name Pixar. Only after that did she get her first logo. It has been in use for eight years and has become the basis for the current brand name.

What is Pixar?

Pixar is a US animation studio that makes computer graphics cartoons. It appeared in 1986 and is located in Emeryville, California.

1979 – 1986

The renowned animation company started as the Graphics Group. It was this phrase that was located on her logo for the first seven years of work. The designers centered the name at the top of the emblem, placing it unevenly over the triple oval. The fragment on the left side was made in thin red letters, on the right – the same thread-like characters, but in black. A similar palette was used for the main element – an elliptical graphic symbol.

The first was the edging strip of uneven width: narrow at the top and bottom and thickened at the sides. Further, there was a free white space, repeating the outlines of the edge line. Behind it was another oval – a wide one, delimited in the middle into two parts. They were painted similarly to the phrase and to match its color. In the center was an inverted “C” that looked down with its open side. Below the logo was the modest inscription “THE ART OF VISUAL COMMUNICATION” was below the logo, decorated in the same style as the top line. They were both typed in Avant Garde Gothic Book.

1986 – 1994

The debut emblem was in a square with wide frames at the edges and a round hole in the middle. It was called that: Beveled Square with a Dent. Simultaneously, the acronym BSD was associated with Berkeley Software Distribution, operating systems of the UNIX family.

The image was based on Pixar graphics computer designs. John Lasseter created the inscription under the geometric shape. To modernize the Stevens Titling typeface, he used an unusual tool – a stone cutting machine.

1994 – today

During the Toy Story cartoon filming, the company decided to abandon the old square emblem and adopted a new one, without drawings. The two-line inscription “PIXAR ANIMATION STUDIOS” became the trademark. The developer of this version is Pete Docter.

Font and Colors

Some logos feature the Pixar mascot: the Luxo Jr. table lamp from the same name’s short cartoon. It replaces the letter “I” in the title. There are also anniversary emblems dedicated to the 20th and 25th anniversary of the film studio.

The core of Pixar’s corporate identity is Charlemagne Std-Bold with long serifs. Although logos with a gray lamp and a blue background are widely used, the official color is black and white, although logos with a gray lamp and a blue background.

Pixar color codes

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