Cosmopolitan Logo

Cosmopolitan LogoCosmopolitan Logo PNG

The Cosmopolitan logo, used as the magazine’s cover title, is both striking and universal. The logotype is somewhat glamorous but not to the extent of being intrusive, as the strict forms balance out this glamour.

Cosmopolitan: Brand overview

Founded:March 1886
Founder:Hearst Communications
Headquarters:
New York City, United States
Website:cosmopolitan.com
Cosmopolitan is a well-known glossy magazine for women. It covers beauty, fashion, celebrities, gossip, health, psychology, self-improvement, career, sex, and relationships. Hearst Corporation published it in the USA and has been issued monthly since 1886.

Meaning and History

Cosmopolitan Logo History

The media brand immediately received its distinctive sign. Initially, it was a family magazine. Then, it was a literary periodical for some time, and only in the 1960s did it become an adult publication primarily oriented towards women. The logo, unlike the magazine’s themes, has not changed. It has always been a restrained inscription of “Cosmopolitan,” denoting a cosmopolitan person who holds global views and is modern and progressive.

What is Cosmopolitan?

Cosmopolitan is an international women’s magazine created in the USA in 1886. Initially, it was a family and literary-artistic publication, but now all its articles are targeted at a female audience. They touch on topics such as fashion, health, beauty, career, relationships, and psychology. The publications are unified by a common approach to the “cosmo girl” lifestyle – a confident, successful, and independent woman.

Old logo

Cosmopolitan Logo Old

The cosmetic company chose a single text for its logo – it was meant to be informative. A font with thin lowercase letters was perfectly suited for this. Only the first letter “C” was uppercase: it was very large, so it encompassed “o,” “s,” and half of “m.” Moreover, the inscription didn’t have a standard color palette – it existed in several versions. In the early version, each character had a thin black line along the edge.

New logo

Cosmopolitan Logo New

The modern logo contains just one element – the inscription “Cosmopolitan.” The letters are elongated and placed so close to each other that it seems as if they are connected. But this is merely an illusion, as there is a thin separating line between the characters. The text style is business-like and official. The characters are even, smooth, and expressive, and despite the close placement, they are easily readable. There are several color options, so there is no single standard, meaning the word can be neon pink, black, gray, white, etc.

Font and Colors

Cosmopolitan Emblem

The branding of this legendary publication is very recognizable—all thanks to the original palette of pink color with a bright neon shade. The variety is used for both the background and the title – mainly, it all depends on where the logo is placed. It’s usually paired with white, but there are also fuchsia + black and rich red versions.

The font for the word “Cosmopolitan” is Franklin Gothic Extra Condensed, considered the most popular of all serif fonts. Morris Fuller Benton developed it at the beginning of the last century. These are thin, elongated, and elegant letters written in uppercase. They are positioned almost tightly against each other.

Cosmopolitan color codes

RubyHex color:#e61471
RGB:230 20 13
CMYK:0 91 51 10
Pantone:PMS 213 C

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