Universal Logo

Universal LogoUniversal Logo PNG

The studio broadcasts to the entire planet, say the Universal logo. Films and programs released by her are loved and known in all corners of the globe. The emblem conveys the scale, the large amount of work performed, and the team’s professionalism.

Universal: Brand overview

Founded:April 30, 1912
Universal City, California, United States
Universal is the short name of the famous American film studio Universal Pictures or Universal Studios. Its full legal name is Universal City Studios LLC. She is engaged in the creation and distribution of films of various genres. The future film concern was founded by individuals led by Carl Laemmle, Mark Dintenfass, and Charles Baumann. It was founded in 1912. Now it is included in the Big Five of the world film market. The company’s filming locations are located in Universal City, California, with offices in New York. Since 1962, it has been owned by the MCA, which was relaunched as NBCUniversal in 2004.

Meaning and history

Universal Logo History

The new century has brought new discoveries. One of them was related to cinema. The invention of the apparatus for recording pictures in motion shocked the world and sent it in an unprecedented direction. Enterprising people immediately made their way to benefit from cameras and projectors. So, after a long search, the modern Universal studio appeared, headed by Carl Laemmle. At the beginning of the 20th century (in 1909), she produced and distributed her films. For the first time, the organization used actors for advertising, which was an innovation in the field of cinema.

The official registration of the film studio took place in 1912 after the merger of several specialized companies. In the end, Laemmle bought them out, seriously focusing on filmmaking. The firm moved all of its films sets to the Hollywood area, where it took up work. Thus began the great era of cinema. To emphasize its global significance for humanity, the artists used the globe as the key elements of the emblem. It is present on all logos, of which there are a total of twelve.

1912 – 1913

Universal Logo 1912

For a short time, the American film studio used a logo that looked like a seal or the back of a coin. This conclusion was prompted by its design. In the center was a globe with meridians and parallels and a cinematographic tape was in the center. On it was a monogram composed of the first characters of the company name – “UF” with serifs. They were surrounded by the full version of the name – “Universal Films.” The text was written in wide letters in upper case.

1913 – 1914

Universal Film Manufacturing Company Logo 1912-1914

The debut emblem depicts the planet Earth with a wide ring encircling it. Presumably, this is an orbit. The upper half contains the word “Universal Films” in a small serif typeface. The letters are painted black. “U” and “L” are much larger than the rest of the symbols, and “V” is represented in the form of a horseshoe, which is why the adjacent “I” and “R” have side valleys.

1914 – 1919

Universal Film Manufacturing Company Logo 1914-1919

This is the only logo that doesn’t have a real globe – it’s only sketchy. The contours have an elongated round shape, repeating the outlines of the globe with an inscription in the middle. The banner has the word “Universal,” and at the top and bottom – “Moving” and “Pictures.” The color palette is black and white.

1919 – 1923

Universal Film Manufacturing Company Logo 1919-1923

Since 1919, each new version of the logo has consisted of a globe and a ribbon encircling it with an inscription. In this version, the globe is black with the words “Universal” and “Films” in white at the top and bottom.

1923 – 1931

Universal Pictures (first era) Logo 1923-1929

The designers have given the logo a more modern look. Firstly, they made it lighter by drawing the contours of the continents on a white background, and secondly, they removed the circular ribbon (orbit). Instead, the artists used free lettering, which is not framed. This is the name of the film studio in massive font. Each letter is surrounded by a thin black line and supplemented with a shadow, making the text perceived as volumetric and convex.

1931 – 1936

Universal Pictures (first era) Logo 1929-1936

After the redesign, the logo became flat and two-dimensional. He received the appearance of a classic rondel, the central part of which is occupied by the globe. A wide white ring with a sans serif lettering runs along the entire circular perimeter. The words “Universal” and “Pictures” are separated by miniature strokes. A solid black line surrounds the edge.

1936 – 1947

Universal Pictures (first era) Logo 1936-1947

The planet is wrapped in a wide black ribbon with the name of the film studio in white. The wordmark is in uppercase and typed in simple sans serif typeface. The letters are bold and the same height. This time the planet is surrounded by a diagonal orbit: its right side is higher than the left. The globe depicts two continents – South America and North America. The continents are painted black.

1947 – 1960

Universal Logo 1947

In 1947, there was a sharp jump in the identity of the American film company: the ribbon disappeared from the logo, and instead, the calligraphic inscription “Universal International” appeared. The words were placed in parallel and occupied two lines that were not aligned on either edge. As a result, the bottom part looked longer than the top. The name was written in thin lines that outlined the white letters. Near each of them was a black shadow. She added volume to the glyphs. The exact outlines of the continents have been removed from the globe. Their place was taken by randomly located dots and spots of various sizes.

1960 – 1963

Universal-International Logo 1947-1963

The logo has received a professional design: the globe has become detailed, and the inscription is italicized. Modest ones have replaced the original symbols: they are hand-drawn in calligraphic handwriting, where each letter is drawn neatly and does not exceed the size of its neighbors. At the same time, the developers left the bottom and side shadows on them so that the name of the movie company still looks three-dimensional. Another change is related to the arrangement of words since they took not one but two lines against the background of the globe.


Universal Pictures Logo 1963

For some period, the emblem had not ribbon-like but a two-line inscription. The upper word was made much larger than the lower one to emphasize the versatility of the film company, its planetary scale. Another significant meaning of this option is that the phrase “Universal International” has been replaced by “Universal Pictures.” The designers left the font the same.

1963 – 1990

Universal Pictures Logo 1963-1990

This is a laconic and stylish sign. It shows a schematic 2D globe. Five meridians and one parallel are drawn on a flat circle. They are made with thin black lines. The globe is in a depression formed on a black square. There are no inscriptions.

1990 – 1996

Universal Pictures Logo 1990-1996

The number of parallels and meridians has increased. The continents have received clear contours. The name of the film studio has been shortened to one word – “Universal.” It overlaps the globe and goes beyond it to the right and left. It has small serifs in the form of needle-like protrusions. Added the phrase “AN MCA COMPANY” at the bottom.

1996 – 2012

Universal Pictures Logo 1996-2012

The developers have removed all unnecessary details, retaining only the schematic outline of a circle, on which the images of two continents – North and South America are drawn in black. The lettering also became minimalist: the word “Universal” remained while everything else was removed.

2012 – today

Universal Pictures Logo 2012-present

The modern version of the logo is based on the previous version. The fixes are minimal:

  • The map has been enlarged.
  • Europe has been added.
  • Serifs have been removed.
  • The inscription is curved.

If you look closely at the name, you will immediately see that this is the same typeface as the previous logo, but only chopped.

Universal: Interesting Facts

Universal Pictures, also known as Universal Studios, is one of Hollywood’s most historic and impactful movie studios.

  1. Starting Up: Founded on April 30, 1912, by Carl Laemmle and partners, Universal is the oldest American film studio still making movies today. It began as the “Universal Film Manufacturing Company.”
  2. Building a City: In 1915, Carl Laemmle created Universal City in Los Angeles, the world’s biggest film production site. It was so large it was called a “city” and brought all aspects of filmmaking into one place.
  3. Studio Tours: Universal started public tours of its lot in 1915, leading to Universal Studios Hollywood, a major attraction combining film-based rides and shows.
  4. Horror Icons: In the 1920s and 1930s, Universal released a series of horror movies introducing characters like Dracula and Frankenstein, laying the groundwork for the horror genre. These are known as the “Universal Monsters.”
  5. Sound Revolution: Universal pioneered moving from silent to sound films. In 1928, “Melody of Love” was among the first movies to have a synchronized soundtrack.
  6. Academy Awards: Universal’s “All Quiet on the Western Front” won the Best Picture Oscar in 1930, marking the studio’s first Oscar win and making a statement against war.
  7. Spielberg and Blockbusters: The 1970s brought a partnership with Steven Spielberg, starting with “The Sugarland Express.” Spielberg’s “Jaws” in 1975 set the stage for the modern summer blockbuster.
  8. Changing Hands: The studio has seen various owners, including MCA, Matsushita Electric, and Seagram, and is currently under Comcast through NBCUniversal.
  9. Theme Parks: Based on its movies, Universal has grown into a worldwide entertainment brand with theme parks in Orlando, Osaka, Singapore, and Beijing.
  10. Box Office Hits: Universal has produced some of the biggest films ever, like “Jurassic Park,” “Fast and Furious,” and “Despicable Me,” proving its might in the film industry.

Universal Pictures has made a lasting mark on filmmaking and entertainment with its innovations, contributions to film genres, and ability to create blockbuster hits, influencing Hollywood and global cinema.

Font and Colors

Universal Emblem

The identity of the film concern Universal is directly related to the name. In English, this word has several basic meanings: “universal” and “universe.” Both are conveyed in the logo. This is an independent world of creative fantasies and dreams, without which humanity cannot exist on planet Earth.

Universal Symbol

To signify the independence of their MCU, the management chose a custom Universal Serif font for the emblem. Its author is designer Khiam Mincey. The latter uses the same typeface but sans serifs. The color of the logos depends on the place of their application and purpose. For example, in movie splash screens, the emblems are mostly navy blue with gold lettering. And in their usual form, they are black and white.

Universal Studios Logo

Universal color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C