Stranger Things Logo

Stranger Things LogoStranger Things Logo PNG

The Stranger Things logo resembles a rock band cover. It appears mystical due to the font and colors chosen as the foundation. This is no coincidence, as the genre of the series is science fiction, horror, and thriller. Additionally, the name of the project suggests the use of a corresponding “mysterious” logo.

Stranger Things: Brand overview

The Stranger Things logo is the official trademark of the globally popular sci-fi series, translated as “Very Strange Things” (another name is “Mysterious Events”).

Meaning and History

Stranger Things Logo History

The first season of the series was launched in 2016 by the streaming service Netflix. The scriptwriters were the Duffer Brothers, Matt and Ross. The plot is based on the life of a provincial town in the 1980s.

The peaceful, measured life of the residents was disrupted by the mysterious disappearance of a 12-year-old boy, after which various mystical events began in the town. The local sheriff, investigating the boy’s disappearance, accidentally uncovers one strange secret. We won’t continue recounting the plot – the series can be watched online, and four seasons of the TV series have already been released. But the story of its logo is very interesting.

What is Stranger Things?

Stranger Things is a sci-fi series and horror show created by the Brothers and produced by Netflix; the premiere of the first season took place in 2016. The second, third, and fourth seasons were released in 2017, 2019, and 2022 respectively. Work on the final (fifth) season began in 2022.

2016

Stranger Things season 1 Logo 2016

The logo of the first season of the sci-fi series is based on a text phrase. Graphics are excluded, as the focus is only on the title, emphasizing the strangeness of the events. To convey the atmosphere of ghostliness, horror, and the style of the 1980s, the creators chose the ITC Benguiat font. The words are arranged in two tiers: the upper – “Stranger” and the lower – “Things.” The first part of the phrase is highlighted with a double line. The letters themselves are contour: hollow inside and solid outside, edged by a solid line. The letters “S” and “R” are significantly larger than the other characters.

2017

Stranger Things season 2 Logo 2017

The second season was first marked with the corresponding number “2”. It was done fully colored and placed behind the “semi-transparent” name of the series. The atmosphere of mysticism is supported by red mist, enveloping the phrase “Stranger Things.”

2019

Stranger Things season 3 Logo 2019

With the release of the third season, a new logo appeared. To emphasize the sinister plot, designers recolored the words in black, leaving a red frame. The number 3 is a gradient: raspberry with dark edges. The style of writing remained the same: ITC Benguiat font with serifs and capital letters, emphasizing the first and last letters in the word “Stranger.” Moreover, this year, the lines on the logo became solid.

2022

Stranger Things season 4 Logo 2021

The fourth season did not bring radical changes, but now the figure came to the forefront, with the series’ name serving as its background. The mysticism of the events is emphasized by gray letters with a thin red border.

Font and Colors

Stranger Things Emblem

The logo was created by the series’ creators, the Duffer brothers, and the creative design company Imaginary Forces, led by art director Jacob Boghosian.

As the plot of the film takes place in the 80s, Boghosian began studying the pop culture of those years, as well as the work of iconic writers and directors of the time – Stephen King, George Lucas, Steven Spielberg, John Carpenter. He collected a collection of posters for their films and covers of music albums, books, and advertising brochures, and came up with 20 variants of the series’ title.

After long discussions, the producers settled on ITC Benguiat – a font with precise contours. It was used on posters and on the series’ opening and title clips.

The ITC Benguiat font was created in 1977 by typographer Ed Benguiat based on modern handwriting style – a very decorative, beautiful, readable, original serif font. That same year, it was patented and named after the inventor, although he was against it.

According to Netflix representative Michelle Dougherty, this font, like no other, conveys the atmosphere of that time, combining the design of Stephen King’s works, the adaptation of “Aliens,” and the popular culture of the 1980s.

Adjustments to the ITC Benguiat font consisted of changing the initial letters “S” and “T,” which are now refined but have an extension to the left, and the shape of the serifs was also changed. Some other letters also received minor changes. Designers developed the layout design: a bar above the upper word and on the sides, on the free spaces under it.

Some experts considered the design of the words in the title a bit elongated and that it would be better to make the words more compact, but the owners of Netflix considered it very successful, and the question was closed.

Stranger Things symbol

The color palette changed for each season. Initially, they were red letters on a white background, then they turned black. In the last season, the letters were removed, leaving only the contour, making the inscription resemble neon signs of stores and hotels of the 80s.

The Stranger Things logo is one of the bright examples of successful teamwork in design, where the ideas of many people give an impeccable result, to which nothing needs to be added or removed – everything is in its place.

Stranger Things color codes

Rosy BrownHex color:#ad8585
RGB:173 133 133
CMYK:0 23 23 32
Pantone:PMS 5005 C
Rosso CorsaHex color:#d30000
RGB:211 0 0
CMYK:0 100 100 17
Pantone:PMS Bright Red C

Video