The Spiderman logo looks down on the viewer because the franchise hero rarely stands on the ground. The symbols read a white web that allows you to fly and the character’s superpowers, endowing him with special strength and power.
Spiderman: Brand overview
Founded: | August 1962 |
Founder: | Marvel Comics |
Headquarters: | New York City, U.S. |
Meaning and History
The superhero Spiderman and media franchise Spiderman logos are two completely different things. On one side is a character from a fictional world whose costume is adorned with a spider’s image. On the other hand, there is the very Universe, represented not only by comics but also by feature films, cartoons, TV series, video games, and even theatrical performances.
What is Spiderman?
Spiderman is a legendary superhero who originated from the pages of American Marvel Comics. Writer Stan Lee and artist Steve Ditko created the character. The character first appeared in 1962 when the August issue of Amazing Fantasy was released. Since then, it has been used in comics, movies, TV shows, video games, novels, and other media products. Behind the red mask with white eyes is the orphaned teenager Peter Parker.
1963 – 1979
On the covers of the first Spiderman comics, the series’s title was written – bright yellow, with orange outlines, slightly curved upwards. Its design was handled by artists who were involved in drawing the adventure story. All this with the approval of the publishing company Marvel Comics.
1979 – 1985
In 1979, the developers changed the style of the lettering. They made the letters white, surrounded them with wide red-orange outlines, and arranged the comic’s title in an arch. An unusual visual component was a light gradient that made it look childish.
1985 – 1990
1985 brought another change to the logo. Over the next five years, a version with oblique SPIDER-MAN lettering was used. The specially selected proportions gave the impression that the words were falling forward. At the same time, the view from above created a feeling of heaviness, impressiveness, solidity. The letters were orange with wide yellow edges. In the foreground, directly opposite the “M,” the artists depicted a spider hanging on a cobweb.
1990 – 1994
1994 – 2005
The comic began to gain popularity, so the Marvel Films Animation studio decided to shoot an animated series based on it. In 1994, viewers first saw Spider-Man: The Animated Series on the screens. At the same time, his emblem was presented: the uneven inscription “SPIDER-MAN,” executed in an individual serif font. The lower parts of the letters were sharp-angled, quivering, and disproportionately long.
The basic version used white for the phrase and black and dark red for the outlines. But there was another option – with a yellow inscription and an orange outline. He was complemented by a drawing by a superhero in his costume.
2005 – today
The logo, which is still in use today, was introduced in 2005. Compared to previous versions, it looks more modern because the designers paid attention to symmetry and clarity of lines, which was not observed before. Simultaneously, the inscription cannot be called completely even: its first and last letters protrude downward, forming a kind of arch. Sometimes the name of the media franchise is supplemented with the Marvel brand name.
Font and Colors
The Spiderman character wears a costume with a spider on his chest. This is the famous superhero logo, which, if ever, changed only slightly. Artists experimented with their color and size without affecting the overall concept. At first, it was black, but in 1984 it was made white. In 1988, the dark version returned. It was used until 1994 when another designer drew a red spider. In 2013, a sign with a large insect appeared on the suit, which had disproportionately long legs. Its author and developer are Humberto Ramos.
Spiderman color codes
Red | Hex color: | #df1f2d |
---|---|---|
RGB: | 223 31 45 | |
CMYK: | 0 86 80 13 | |
Pantone: | PMS 187 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |