Metal crunching, destruction, and devastated cities come into view when you look at the Attack on Titan logo. The human world is on the verge of extinction. The logo realistically recreates the apocalyptic world and invites the user into the game.
Attack on Titan: Brand overview
Attack on Titan is a Japanese manga series in the genre of dark fantasy with post-apocalyptic themes. It is written and drawn by artist Hajime Isayama. The comics were published by Kodansha, who published them in their Bessatsu Shōnen Magazine. The comics were published in series from 2009 to 2021 inclusive and took up a total of 34 tankōbon. An animated movie was produced at the same time, which began in 2013 and has yet to be completed, as the series consists of four seasons with several episodes each. Overall, the manga has been an unprecedented commercial success, as it has sold over 100 million tankōbon copies as of the end of 2019. It thus became the best-selling manga in the world and was honored with several prestigious awards: the Kodansha Manga Award, the Harvey Award, and the Attilio Micheluzzi Award in 2012. “Attack on Titan” was entered into the Guinness Book of World Records as the largest published comic book.
Meaning and History
The events of the manga take place in a universe where humans live in gated cities surrounded by triple walls for protection from the cannibalistic giants of the Titans. In particular, the action centers around a young man named Eren Yeager, who has vowed to destroy the humanoid giants for destroying his city and killing his mother. The editors of Kodansha released regular chapters of the comic.
In addition, an animated series consisting of four seasons appeared a little later. Three of them were produced by Wit Studios. The first one was released in 2013 and included 25 episodes. The second was launched in 2017 and included 12 episodes. The third was split into two parts: 12 episodes appeared in 2018 and 10 in 2019. MAPPA is now working on the fourth season. In 2020, 16 episodes have already been released. The rest are scheduled to be released in 2022. According to the idea, these will be the final episodes.
The literary work is inspired by Japanese culture; as the author admitted, its key theme is the inner feelings of each person, which he presented in a fascinating and entertaining form. In the course of the plot, tied around Eren Yeager, the protagonist, and his friends make many discoveries for themselves and for the world as a whole. For example, it turns out that they live on an isolated island where their people have long been banished for crimes committed against other people. In general, the further you go, the more mysterious the manga becomes. The energy of the mystery going on in it is reflected in the emblems.
2009 – today
The main element of the emblem was the name of the manga. At first, it was depicted in Japanese style – with the help of hieroglyphics. They have the structure of a destroyed stone wall and resemble flying-off pieces of masonry, once a powerful fortress. A wide range of gray colors was used: ash, graphite, silver, and metallic. In local places, there are violet flecks, and through all the symbols, there are elongated lines. The English title of the comic is located under them in small font. It is written in white Old English letters in lower case and is located on a red-orange-yellow background in the form of a long strip with narrowed ends.
2014 – today
In 2014, there was an English adaptation of the logo with a translation of the letters. They were indeed changed, although their style remained the same: gray-petal letters with purple spots. Some changes did take place, though. For example, the designers removed the red-yellow line at the bottom, made the texture of all elements smooth, added dark, blurry shadows to the characters, and sharpened the ends. The title of the manga is in Old English script. The letters are tall and elongated, with spectacular thickenings replacing traditional serifs. The Japanese characters are located below the main text. This time, they are small and not as clear as before.
Attack on Titan: Interesting Facts
“Attack on Titan” (Shingeki no Kyojin) is a Japanese manga series by Hajime Isayama. Since its start in September 2009, it has become popular and respected worldwide. Known for its dark themes, detailed characters, and complex story, it has attracted fans all over.
- Inspiration: Isayama got the idea for the setting from his hometown, Hita, in Oita Prefecture, Japan. The town is surrounded by mountains, much like the walled cities in the series.
- Titans’ Names: The Titans’ names come from mythology and history, like the Colossal Titan, inspired by the Colossus of Rhodes, and the Armored Titan, possibly influenced by medieval knights.
- Initial Rejection: Isayama first submitted “Attack on Titan” to Weekly Shōnen Jump, but it was turned down because of its unique art style and dark story. Kodansha’s Bessatsu Shōnen Magazine later picked it up, where it became a hit.
- Cultural Impact: The series has significantly influenced pop culture, inspiring parodies, memes, and fan art. Its opening song, “Guren no Yumiya” by Linked Horizon, is especially popular.
- Influences: Isayama has said that horror and survival games, particularly “Muv-Luv Alternative,” influenced his work, with similar themes of despair, survival, and battling monsters.
- Themes: It explores deep issues like freedom, oppression, humanity, and morality, encouraging readers to think about the characters’ actions and the world they live in.
- The Ending: The manga concluded in April 2021, leading to much fan discussion. The anime also concluded, ending a significant chapter for fans.
- Global Success: The manga has sold over 100 million copies globally, making it one of the top-selling series ever. The anime has also been acclaimed and has a vast international following.
- Character Inspirations: Some characters are based on real people or actors. For instance, Dot Pixis was inspired by General Akiyama Yoshifuru from the Imperial Japanese Army.
- Awards: It has won several awards, including the Kodansha Manga Award in 2011. It is celebrated for its narrative, character development, and fresh take on post-apocalyptic themes.
“Attack on Titan” has made a lasting impact on anime and manga, breaking new ground and leaving a significant mark on its fans with its mix of action, horror, and deep questions.
Font and Colors
In addition to the text logos, the Attack on Titan manga has a graphic icon. It is associated with the characters, representing two wing feathers that look like knife blades. There are nine of them on each side. The feathers have a segmental structure and consist of three segments, except for the lower ones – they have only two fragments each. The right-wing is white contoured, and the left wing is blue solidly molded. They partially overlap and are enclosed in a pentagonal gray shield with a white border, by design reminiscent of a window.
The developers chose Linotext font for the emblem. Its author is the designer Morris Fuller Benton. The color scheme of the logo is restrained and consists of a wide palette of gray. It is dominated by ash, metallic, graphite, pewter, platinum, and zirconium. The first version also features purple, orange, yellow, and red colors.
Attack on Titan color codes
Cinnabar | Hex color: | #e84d3d |
---|---|---|
RGB: | 232 77 61 | |
CMYK: | 0 67 74 9 | |
Pantone: | PMS Warm Red C |
Aluminium | Hex color: | #898989 |
---|---|---|
RGB: | 137 137 137 | |
CMYK: | 0 0 0 46 | |
Pantone: | PMS 423 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |