DreamWorks is a Hollywood studio that has been producing short and full-length cartoons since 1994. It was founded by filmmaker Steven Spielberg, producer David Geffen, and ex-chairman of the board of directors of the Walt Disney Company Jeffrey Katzenberg.
Meaning and History
Steven Spielberg wanted the company logo to be reminiscent of the Golden Age of Hollywood when the film industry was booming. The fisherman sitting on a crescent moon was supposed to be the central image of the emblem. It was assumed that designers use modern computer graphics.
But the director changed his mind when Dennis Muren (head of special effects at Industrial Light and Magic) proposed a hand-drawn logo. An artist friend of his, Robert Hunt, took up the job. He did everything he was asked to do: portrayed a man with a fishing rod, sitting at the edge of the moon. And I also attached one sketch from myself, replacing an adult fisher with a boy. It was this alternative version that the creators of DreamWorks liked the most.
Interestingly, the image of the child Robert copied from his son, William Hunt. Steven Spielberg borrowed the idea of the crescent from Amblin Entertainment: the centerpiece of its emblem is the full moon, past which a bicycle flies by.
Industrial Light and Magic created the final logo. The animated version was worked on by Clint Goldman (producer), Dave Carson (art director), and Kaleidoscope Films (film company that made the storyboards).
1998 – 2004
At first, there were experiments, so the logo of the animation studio was text. It featured a title in two lines. The top row was occupied by the word “DreamWorks”; the bottom row was “Animation.” Both inscriptions were elongated and separated by a solid black stripe. The font of the text is corporate, which is usually the name of the studio.
2004 – 2006
The inspiration for the crescent moon concept is Steven Spielberg, the visualizer of the idea is the artist Robert Hunt, and the final designer is Industrial Light & Magic. Instead of an adult fisherman, the author suggested portraying his son, and the customers liked this idea the most because the child looked harmonious.
The boy sits on the edge of the crescent moon and holds in his hands a cast-in fishing rod, with one hand winding the line around the reel, as if he had already caught someone with the bait. The crescent moon has blurred outlines and represents part of the relief of the Earth’sEarth’s satellite. The inscription is reduced in size and shifted down. It added the abbreviation “SKG” to the second half. This is an abbreviated version of the founders of the animation studio’s initials – Spielberg, Katzenberg, and Geffen.
2007 – 2018
The artists left the previous concept but slightly redesigned the design. They turned the crescent moon, removed elements of its surface, “set” the boy evenly, simplified the fishing rod (removed unnecessary elements), bent it to show that it was stretched from the caught prey. At the bottom, the developers have reduced the phrase “Animation SKG” and placed it between the two lines. They also changed the logo color from black to blue.
2016 – present
At this time, the studio uses the emblem with replaced colors: everything that was sky blue became white and vice versa. The artists corrected the boy’s figure by removing the bend on the trousers, the chin protruding forward, and the strand of hair sticking out at the top of the head. He now has a tousled forelock, cropped trousers (like Tom Sawyer), a curved rod, and a cut line (viewers can only see the handle). The designers also placed all the elements in a blue circle and lengthened the upper part of the sickle, connecting it with the surrounding white background. They also removed the second line from the title and enlarged “DreamWorks.”
Font and Colors of the Emblem
The DreamWorks logo features a boy with a fishing rod perched on the edge of a crescent moon. The little fisherman caught someone: his body is slightly bent forward, and the fishing rod is bent. But there were other versions of the emblem, where the child sits straight. They were practically not used because Spielberg immediately abandoned them.
The color scheme has changed several times. Designers experimented with the palette and background, then removing, then adding clouds. One of the later logos in the word DreamWorks used five colors at once.
In the latest version (from 2018), the boy and the moon are white. They are inside a black circle, under which the name of the studio is written. Before that (in 2016), the circle was blue. Even earlier (in 2007), the baby and the crescent moon were light blue, and the background was completely white.
The lettering underneath the graphic is in a font reminiscent of Minion Pro Black with sharp serifs. Only the proportions differ: the letters are stretched horizontally. Because of this, it seems that the characters are slightly flattened.
Previously, the logo was decorated with the film company’s full name: “DreamWorks Animation SKG.” The acronym SKG is a tribute to its creators – Spielberg, Katzenberg, and Geffen. In 2016, Animation SKG was removed, leaving only the first word in the picture.