The Trio logo vividly reflects the system’s main functions to its clients. It symbolizes a comprehensive approach to managing financial operations and conveys the idea of unity among all the services offered. The emblem demonstrates how various financial tools are integrated into one convenient and accessible platform, making the process of money transfers and other operations simple and easy for the user.
Each element of the visual mark emphasizes the key directions of the system’s work, which are related to simplifying interactions with financial resources. The brand is a universal platform that combines the capabilities of transfers, account management, and other operations in one place. This saves clients time and avoids unnecessary complications from performing multiple financial tasks.
Trio: Brand overview
In 2019, Trio was founded as a Russian online payment provider. The company was started in Moscow by a group of experienced fintech entrepreneurs: Andrey Khoroshilov, Andrey Alyasov, and Anton Nikitin. They aimed to create a modern and efficient platform for managing international payments.
Recognizing the increasing demand, especially from businesses in e-commerce and digital services, for a reliable and fast cross-border payment service, the founders aimed to develop a solution that could compete with global systems while catering to the specific needs of the Russian market.
The platform officially launched in 2020, initially offering payment processing services to Russian businesses operating internationally. The company focused heavily on ensuring transaction security and compliance with international financial standards.
By 2021, the business experienced rapid growth. It introduced the ability to process payments in multiple currencies, expanding its services and attracting clients from other countries, which led to a significant increase in transaction volume. That same year, the company began obtaining licenses to operate as a payment processor in additional countries, building on the licenses already held in Russia.
In 2022, the company continued to improve its technology platform by implementing a machine learning system to enhance payment security and improve fraud detection. It also released an API for integrating various e-commerce platforms, broadening its customer base.
In 2023, after establishing a strong presence in the Russian online payments market, the company expanded into international markets, forming partnerships with major banks in the CIS and Eastern Europe to increase its geographic reach.
That same year, a new product was introduced: an instant cross-border transfer system for individuals designed to meet the growing demand for fast and affordable international money transfers.
This company’s story illustrates how a Russian firm quickly developed a competitive solution for the global online payments market. With continuous technological advancements, diverse services, and a strong focus on transaction security, it has become a key player in its industry. The company continues enhancing its offerings and expanding its global presence, aiming to be a leading payment processor in Russia and worldwide.
Meaning and History
What is Trio?
This fintech startup has stood out in the personal finance market by offering an innovative approach to building credit history and financial empowerment. The platform’s main offering is a secured credit card, available to individuals with poor or limited credit history without requiring a background check. The platform uses a creative approach with cash collateral, where users’ funds serve as security, reducing business risk and helping customers effectively build their credit history. The intuitive mobile app provides users with real-time information on spending and credit scores, along with educational materials to help them better understand and manage their finances.
2018 – today
The Trio emblem includes the brand name, with special attention given to the last letter, highlighted as a separate element. Three multicolored circles surround this element, each carrying a specific meaning. The green circle symbolizes growth and innovation, the red reflects energy and passion, and the blue represents trust and reliability—key values based on the system’s work.
The name Trio directly points to the three letters “O,” which can be interpreted as Exchange, Payment, and Opening new accounts—important components around which the system’s functionality is built. These three processes represent the core range of operations the system provides to its users, making financial services accessible and convenient for everyone.
The circular shape of the logo’s rings symbolizes the continuous financial cycle, from inputting funds into the system to withdrawing them. This element emphasizes the comprehensive and constant service that the system offers its clients. The round shape also represents the completeness of the solutions provided, covering all aspects of financial interaction, and highlights the smooth and uninterrupted operation of the system.