make-up Logos and Brands
Decorative cosmetics, including foundations, lipsticks, eyeshadows, mascaras, and blushes, define the theme of the “Make Up” section. MAC, Urban Decay, NARS, Too Faced, and Fenty Beauty offer products to transform one’s appearance by applying pigments and textures to the skin. The logos of decorative cosmetics brands convey the creative nature of makeup, drawing on artistic associations and the heritage of perfumery. Companies in this section operate in an industry where the visual result on the consumer’s face is the end product, and the brand marks the tools for self-expression through appearance.
