The Iona Gaels logo combines faith, spirituality, enlightenment, and sports. Respect for its roots and the history of the university’s founding is passed down to younger generations. The emblem reflects the cultivation of strong moral principles, resilience, and determination in athletes.
Iona Gaels: Brand overview
Iona Gaels athletics began when the Congregation of Christian Brothers founded Iona College in New Rochelle, New York. The name “Gaels” was chosen to honor their Irish roots. Basketball became the leading sport early on, gaining recognition in regional tournaments and later within the Metropolitan Conference. Facilities and athletic opportunities expanded steadily, setting a foundation for future success. Joining the Metropolitan Collegiate Athletic Conference further boosted competition and structured schedules, paving the way for the team’s first appearance in the NCAA Division I tournament. Entering the Metro Atlantic Athletic Conference (MAAC) enhanced stability and provided regular high-level competition. In recent decades, men’s basketball has frequently competed in the NCAA tournament, notably under coaches Tim Cluess and Jeff Ruland. Hiring Rick Pitino as coach marked another shift, drawing national media coverage. Renovations to the Hynes Athletics Center improved competitive conditions. Today, Iona remains a leading basketball program in the NCAA, consistently contending for MAAC championships and developing athletes for professional careers.
Meaning and History
What is Iona Gaels?
This athletic division of Iona University, which plays in NCAA Division I at the Metro Atlantic Athletic Conference, is known for its success in basketball. University teams participate in national tournaments. They are characterized by burgundy and gold colors and a nickname that reflects their Irish heritage.
1993 – 2003
The first emblem depicts a man dressed in attire reminiscent of a Quaker’s traditional outfit. He raises a finger in a guiding gesture while leaning on the word “Iona.” This image is inspired by the Brothers of the Congregatio Fratrum Christianorum, a Catholic branch focused on educating youth from low-income families. Their missionary work led to the college’s founding, eventually becoming Iona University.
The second part of the symbolism reflects the meaning of the name “Iona,” which supports the figure depicted. The name of the university and its team have historical and religious roots tied to the Iona Abbey in Scotland. Several significant reasons explain the choice.
First, it conveys the path of enlightenment and faith, which became the foundation of the institution’s mission. The name is associated with the prophet Jonah, whose preaching saved a city from destruction. This mission parallels the monks from Iona Abbey, who turned the monastery into a center of Christianity in Scotland. Similarly, the Congregatio Fratrum Christianorum came to America to promote education among the poor.
Second, the logo reflects Gaelic roots, traditions, and faith. In the 17th century, the Statute of Iona, signed by a Gaelic Scottish clan, prescribed the teaching of English and the enrollment of children in English-speaking Protestant schools.
The team’s athletes are instilled with faith, perseverance, and dedication to their craft. With a raised finger, the figure on the emblem acts as a mentor, calling players to take their vocation seriously. For opponents, the gesture serves as a reminder of the team’s principles, promoting faith and honesty through sports.
2003 – 2013
The image of the missionary on the 2003 emblem underwent significant changes. The character took on a bold, energetic, and self-assured appearance, contrasting with the traditional religious concept. His facial expression, enhanced by an idealized American smile, combines sharp features, a muscular build, and a “hands-on-hips” pose, resembling a scrappy fighter ready for a clash. The image, filled with strength and confidence, conveys a fighting spirit and enthusiasm associated with the athletes’ mindset.
Phoenix Design Works created the mascot design focused on the hero’s energy and charisma. The hero’s gaze is directed toward the dynamic names of the sports teams displayed prominently in front of the viewers, creating a sense of motion and activity characteristic of the university’s athletic spirit.
The lettering is rendered in maroon on a gold background. This design highlights the prestige and importance of participating in the university’s athletic life, reinforcing associations with victories and achievements. The logo combines strength, energy, and ambition, reflecting the athletes’ spirit and dedication to competition.
2013 – 2016
The emblem features text rendered in an antique style, with letters adorned with serifs reminiscent of column capitals. This design creates a sense of monumentality, making the letters visually resemble elements of a large architectural structure, symbolizing the “building” of the athletic union.
At the center is a Catholic cross, referencing missionary work and the Iona Abbey. It echoes the Celtic pattern forming the cross in the university’s official logo. The symbol emphasizes unity, solidarity, and service, which are fundamental to the educational institution’s mission.
The four rays emanating from the center of the cross and the lines connecting them reflect the university’s core values: spirituality, equality, inclusivity, and community. These elements underscore the institution’s foundational principles.
The image of the cross resembles a ship’s wheel, alluding to the history of Iona Abbey and Saint Columba. Like Jesus and the apostles, Saint Columba arrived on the island with 12 brothers. Saint Columba founded the monastery, which played a significant role in spreading the faith.
The cross’s placement within the letter “O” creates the image of a target, emphasizing determination and focus.
The cross with flared ends, used in the emblem, is associated with the Congregatio Fratrum Christianorum, the brothers who founded the university. This connection is the primary reason it is included in the logo.
2016 – today
As part of the 2016 rebranding, the lettering was placed on a shield adorned with the Congregatio Fratrum Christianorum cross, positioned at the bottom. The shield, a symbol of knighthood, represents the protection of faith and the university’s honor. It connects the values of the chivalric era with the dynamic athletic life of the present, emphasizing the traditions and principles on which the teams are founded.
The knightly symbol on the logo demonstrates the university’s commitment to competitions conducted in the spirit of truth, strict adherence to rules, and respect for opponents. The shield reflects protection, honor, and a reward for participants’ dedication to sports and their pursuit of higher ideals.
A thin white outline added to the design highlights purity and spirituality, which are important for the athletic focus.