Ricola Logo PNG
The Ricola logo is associated with a brand that upholds Swiss traditions in herbal medicine. It conveys a sense of naturalness, a leisurely pace, and a trust in nature, emphasizing the herbs’ origins and family recipes.
Ricola: Brand overview
Ricola’s history began in 1924 in the small Swiss town of Laufen, where Emil Richterich purchased the Bleile bakery and began producing traditional sweets. In 1940, Emil created unique herbal drops made from 13 Swiss herbs, a recipe that has remained largely unchanged for over 80 years. The Ricola name, derived from Richterich & Compagnie Laufen, emerged in 1967 and gained international recognition.
In the 1970s, Ricola expanded its exports to Japan, the United States, and other Asian countries. Ricola was among the first to offer sugar-free herbal candies, meeting consumer demand for healthier options. The advertising slogan “Riii-co-la!” became iconic. Since 1985, the company has actively partnered with farmers who cultivate herbs in accordance with strict ecological standards.
Today, Ricola remains a family-owned business (in its fourth generation), producing lozenges, teas, and herbal candies that are distributed in over 50 countries. The company supports around 100 independent farms in Switzerland and remains committed to using natural ingredients and traditional methods.
Meaning and History
What is Ricola?
It is a Swiss brand of natural herbal lozenges crafted using an ancient family recipe incorporating 13 Alpine herbs. The products are distinguished by their natural ingredients and recognizable rectangular shape. The range includes various flavors such as honey, lemon, and cranberry. The company became famous for its original commercials featuring alpine shepherds.
1930 – 2021
The Ricola logo reflects the tradition of a company renowned for its herbal candies and drops, which feature Alpine herbs. Since its introduction in the 1930s, it has remained almost unchanged, emphasizing respect for its history.
The logo uses a cursive, rounded typeface, creating a friendly mood. The custom-developed font emphasizes individuality and a connection to the natural world.
The moss-green color symbolizes product naturalness, evoking Alpine meadows where herbs for the candies are gathered. It reinforces consumer trust associated with natural ingredients and health care.
The design combines rigor and smooth lines. Letters closely connect but remain highly legible.
2021 – today
Ricola’s 2021 logo update was subtle yet significant. The changes weren’t radical, but the modernization was clear.
The primary shift was a lighter font with thinner, more refined letters. Characters maintained their cursive style but became airier.
The company retained green but made it slightly brighter, making it perceived as fresh and lively and naturally associated with ingredients. The shade continues to reflect the brand’s core healing power, rooted in Alpine herbs.
Each character reflects Swiss tradition, tested by time, and modern values shared globally.
