detergent Logos and Brands

Individual detergent brands are presented in the “Detergent” section. Manufacturers of washing powders, liquid detergents, stain removers, and universal cleaning compounds are grouped in a category associated with one of the most everyday consumer goods. Logos in the detergent industry evoke images of cleanliness, freshness, and shine, often featuring water droplets, bubbles, sunbeams, and wavy lines associated with the washing process. Tide, Persil, Ariel, and other industry giants have created visual symbols that have become ingrained in the minds of millions of households and are synonymous with the laundry detergent category on store shelves.