Royal Canin Logo PNG
The Royal Canin logo reflects the company’s scientific approach to animal nutrition, built upon precise research and practical experience. The brand is recognized for understanding pets’ needs and offering products that enhance their lives.
Royal Canin began with French veterinarian Jean Cathary, who treated dogs with recurring skin and coat problems in Puy-en-Velay. Medicines brought temporary relief, while Cathary linked the conditions to diets based on canned food and scraps. In 1967, he used an oven in his garage to develop a dry formula known informally as “yellow soup.”
Breeders reported improvements and reordered it. Cathary founded Royal Canin in 1968 and turned the formula into a commercial product for defined physiological needs. The company became the first in France to adopt extrusion technology from the United States, producing dry granules with controlled composition.
Kennels and breeders formed the early customer base, helping the brand spread through professional networks. During the 1970s, Royal Canin opened plants in Aimargues and Cambrai, established a research center in Brittany, and entered eight European markets. Veterinarians and nutritionists used clinical studies to support new recipes.
In the 1980s, development shifted toward formulas based on breed, age, and size, including food for growing large dogs. Cat food followed later in the decade. In 1999, Royal Canin introduced a formula for Persian cats, with kibble adapted to their facial shape and nutritional needs. Mars Incorporated acquired the company in 2001, adding it to a portfolio containing Pedigree and Whiskas. New factories and research helped expand the range from tens to hundreds of formulas across dozens of markets.
Meaning and History
What is Royal Canin?
It is a French brand specializing in nutrition for cats and dogs, tailored to breed, age, and health conditions. The company produces over 300 types of food with varying shapes and pellet sizes. It also offers veterinary diets tailored for animals with specific medical needs. Products are developed in collaboration with experts, veterinarians, and breeders.
1968 – today
The identity of the Royal Canin brand is tied to caring for animals. When developing the logo, the designers drew on heraldic symbols and chose a crown shape. It emphasized high quality and an approach to pets based on care, respect, and responsibility.
The brand symbol is a stylized crown. Its image is composed of identical rounded elements arranged in two neat rows along an arc. Beneath the dots are two smooth lines, one slightly larger than the other. The dots in the crown design resemble the granules included in Royal Canin products, visually linking the company’s products and its core values.
The company name is set below the symbol in a typeface with soft, rounded forms. A simple, friendly sans-serif font is used. The text’s style emphasizes professionalism, openness, and the company’s attentive attitude toward its customers and their pets.
The color is red. It is associated with energy, vitality, and a commitment to health. All elements of the identity are combined into a harmonious visual that unites a scientific approach, a love of animals, and high-quality work across all aspects.
Font and Colors
The color scheme centers around a single bright red hue, symbolizing affection for animals and pet care through nutrition.
The lettering utilizes an adapted font style, resembling Yaro Abo Black or Pastrami Super, but customized with softly rounded ends and balanced proportions for enhanced readability.