Wellness Logo PNG
The Wellness logo is associated with animal care and natural nutrition. It highlights the brand’s simplicity and attentive approach, developed from a deep understanding of pets’ habits.
Wellness traces its roots to A. Hubbard & Sons, founded by the Hubbard family in Gloucester, Massachusetts, in 1873. The bakery produced hard sea biscuits for fishermen and sailors. In 1926, the business became Old Mother Hubbard. It shifted toward baked dog biscuits, taking its name from the English nursery rhyme about an old woman and her dog. Dog biscuits were still a new category in the United States, where the pet-food market was only beginning to form.
Jim Scott Sr. acquired the company during the 1960s. He changed its recipes to favor natural ingredients over synthetic preservatives, colors, and fillers. This policy set Old Mother Hubbard apart from mass-market producers such as Purina and Pedigree at a time when natural pet food had little commercial presence.
In 1997, Jim Scott Jr. introduced Wellness as a line under Old Mother Hubbard. The range offered complete dog food based on meat-rich recipes without grain fillers or artificial additives, then expanded into cat products. Wellness marketed in the premium and super-premium segments to owners who linked animal nutrition to health.
Berwind Corporation acquired the company in 2008 and combined Wellness with Eagle Pack to create WellPet LLC. Sojos freeze-dried food and Whimzees dental chews later joined the portfolio. Clearlake Capital Group took a controlling stake in 2020, and WellPet became Wellness Pet Company in 2021. Production continued at two US factories and a Whimzees plant in the Netherlands.
Meaning and History
What is Wellness?
A premium pet food brand for dogs and cats made from natural ingredients. Products contain no artificial additives, colors, or meat by-products. The range includes grain-free options and formulas for sensitive digestion. Fresh meat is the primary ingredient, supplemented with beneficial superfoods such as sweet potatoes and blueberries, as well as probiotics. Available as both dry and wet foods for pets of all ages. The company follows a holistic approach to pet nutrition.
Today
The current Wellness logo conveys a caring attitude toward pets and a respectful attitude toward nature. It unites light and shadow, sun and moon, into a single symbol. The company specializes in products for healthy animal nutrition, and the new mark reflects its mission.
The emblem uses a vertical structure. A semicircle with an image of the sun and the moon is placed at the top, and the name Wellness Pet Company is placed below. The interior of the semicircle is divided into sections styled as rays. The center of the composition is a face divided into light and dark sides, expressing the transition from day to night. The visual highlights the company’s care for pets around the clock, since they always need attention.
The name is presented on two levels. The upper level features the word “Wellness” in the Friz Quadrata typeface, with small, neat serifs. The letters look solid, with balanced proportions and proper spacing. The line “Pet Company” appears below, indicating the company’s profile and providing a clear structure.
The main and only color is a deep purple. It reinforces the impression of a professional brand and reflects a serious approach to product quality and pet nutrition. Purple is associated with reliability, responsibility, and well-being, reflecting the company’s character.
The Wellness symbol is concise and meaningful. It conveys corporate clarity and a deep figurative message, expressing a concept of harmonious interaction with nature and care for pets throughout their lives.
