Adult Swim Logo

Adult Swim LogoAdult Swim Logo PNG

Although the Adult Swim logo is text-based, it looks innovative. This impression is created by using modern fonts with even and smooth letters in a business style. If drawing parallels with other design types, this emblem can be compared to an object in a modern style. It is refined, contemporary, and has a distinctive flair, positioning it at the forefront among competitors.

Adult Swim: Brand overview

Founded: September 2, 2001
Founder: Warner Bros. Discovery Networks
Atlanta, Georgia, U.S.
The American television cable channel Adult Swim was launched in 2001 as a nighttime alternative to Cartoon Network, but with adult themes. It is a subsidiary of Warner Bros. Discovery, programmed by its own network, and broadcasts from 8:00 PM to 6:00 AM. Its programming block includes short films, animated shows, adult films, series, anime, sketches, and live performances without content editing. The headquarters is located in Atlanta, Georgia.

Meaning and History

Adult Swim Logo History

This cable channel was created as a nighttime alternative to the children’s television network Cartoon Network, as its target audience is asleep at such a late hour. It is geared toward an adult audience. To avoid leaving the airwaves empty, the owners decided to broadcast content suitable for a different age group. Thus, nighttime shows, live broadcasts without editing, documentaries, and short films were born. Today, it is considered one of the best sources for colorful adult programs and anime.

Despite its minimalism, the Adult Swim logo is very stylish and sophisticated. Its aura is formed by perfectly even letters of geometric shape. The emblem appeared simultaneously with the channel because it was meant to represent it to its viewers. It has not been corrected or reworked but was launched in its current form – in text. In 2003, side brackets and a shortened version were added, which are only used on the channel itself.

What is Adult Swim?

Adult Swim is a nighttime broadcasting channel transmitted on the Cartoon Network cable platform. It operates until 6:00 AM, offering various content, including anime, series, short films, adult-themed movies, shows, and much more. It first appeared in 2001.

2001 – 2002

Adult Swim Logo 2001

In the fall of 2001, the new cable channel adopted a concise logo – simple, clear, understandable, and easily readable. Due to its bright color, it stands out well, attracting the attention of potential viewers. This is related to the specifics of the network, as it shows content only during the dark hours when other colors are difficult to distinguish. At the same time, the color hints at a “spicy” and “hot” nighttime program.

The channel’s name is placed on two levels and centered, creating the impression that the side letters are disproportionate and go beyond the boundaries. The Franklin Gothic Bold font is smooth and geometric, with precise angles and straight lines. The glyphs are uppercase and bold. The distance between them is small, but it does not affect the normal readability of the inscription, as they do not merge on a light background.

2002 – 2003

Adult Swim Logo 2002

In the winter of 2002, the Adult Swim logo underwent a radical transformation. The inscription changed from uppercase to lowercase, and instead of red, it acquired a charcoal-black color. Another innovation is the addition of soft curves on the letters. As a result, they became smooth and streamlined, and the emblem appeared friendlier and more welcoming. However, the two-level arrangement of lines remained, which still adds a sense of rigor, a business-like approach, and seriousness to the symbol.

2003 – today

Adult Swim Logo

The logo consists of an inscription that occupies a single line: the designers combined the top and bottom rows, making the text more understandable. In addition, they put the phrase in square brackets, hinting at the limited segment of television viewers – exclusively for adults. Simultaneously, a shorter version appeared, consisting of the first letters in the name: [as]. The developers also slightly adjusted the font. However, the letters still remain rounded and streamlined, hinting at the trusting, friendly atmosphere of the television channel. The glyphs are bold and soft. A square is used instead of the classic dot above the “i.”

Font and Colors

For the Adult Swim logo, designers chose smooth sans-serif typefaces. These are Franklin Gothic Bold and Helvetica Neue Condensed Heavy, which has similarities in the lowercase letters. The color palette is monochromatic. The black emblem is on a white background, and the white emblem is on a black background. This contrast creates tension and supports the internal dynamics of the static sign.

Adult Swim color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C