PWHL Logo

PWHL LogoPWHL Logo PNG

The PWHL logo embodies a new era of women’s hockey, bringing together the best players, dedicated fans, and sports enthusiasts. This league has become a place where athletic excellence and the excitement of competition create an unforgettable spectacle, energizing and inspiring from the first moments of play.

PWHL: Brand overview

The PWHL emerged from years of conflict over working conditions in women’s professional hockey. After the Canadian Women’s Hockey League folded in 2019, more than 200 players formed the PWHPA. They refused to join existing leagues until salaries, insurance, and stable facilities improved.

A turning point came in 2022, when the players’ group partnered with Mark Walter, co-owner of the Los Angeles Dodgers, and Billie Jean King. In June 2023, their organizations bought the Premier Hockey Federation and closed it to create one unified league. The players’ union then approved an eight-year collective agreement covering pay, housing support, meals, and medical insurance.

The new league launched with teams in Boston, Minnesota, Montreal, New York, Ottawa, and Toronto. Its first draft took place in September 2023, and the opening game was played on January 1, 2024. Minnesota won the inaugural Walter Cup after defeating Boston in five games. The first regular season drew 392,259 spectators, while a Montreal-Toronto game at Bell Centre set a women’s hockey attendance record of 21,105.

The second season began in November 2024 and drew 653,415 fans across 90 games, averaging 7,230 per game. Vancouver Goldeneyes and Seattle Torrent were announced in April 2025, expanding the league to eight clubs. The third season opened on November 21, 2025, and passed one million spectators, with 1,116,497 attending 120 games. Its average crowd reached 9,304 overall. Montreal won the Walter Cup on May 20, 2026.

Meaning and History

PWHL Logo History

What is PWHL?

This women’s hockey league brings together six teams from major cities in the United States and Canada. It creates opportunities for top female athletes and offers them resources previously unavailable in women’s hockey: professional conditions and fair compensation. A distinctive feature of this league is its backing by well-known initiatives that ensure stability and thoughtful development. The league attracts the best hockey players from Olympic teams and other major competitions thanks to its professional approach. It actively operates in traditional hockey markets and collaborates with prominent sports organizations.

2023 – today

PWHL Logo

The Professional Women’s Hockey League (PWHL) was created to develop women’s hockey and support female athletes worldwide. The league offers a platform for professional growth and inspires a new generation. The PWHL logo reflects these goals.

The emblem is based on a stylized letter “W,” formed by intersecting hockey sticks. The symbol is directly related to hockey and emphasizes the league’s uniqueness. The angle of the sticks creates a sense of movement and a competitive mood. The rest of the letters are made strictly, which adds restraint and professionalism to the logo.

The font combines the clarity of geometry with the softness of lines. The letter “W” stands out due to the use of clubs. The font is reminiscent of Remora Sans W5 Bold or Tactic Round Exd Blk, but adapted to the league concept.

The color palette includes deep purple, symbolizing the strength, confidence, and elegance that characterize women’s hockey. The white background emphasizes contrast and makes the logo suitable for various formats, from player uniforms to promotional materials.

PWHL stands for Professional Women’s Hockey League, emphasizing the league’s goal of developing women’s hockey and creating a professional environment for female athletes. The League strengthens its position on the world stage and provides equal opportunities for all participants.

The emblem, designed by Younts Design Inc., combines hockey traditions, competitive spirit, and a modern view of the sport. It has become a symbol of equality, progress, and dedication to the development of women’s hockey.