PWHL Logo PNG
The PWHL logo embodies a new era of women’s hockey, bringing together the best players, dedicated fans, and sports enthusiasts. This league has become a place where athletic excellence and the excitement of competition create an unforgettable spectacle, energizing and inspiring from the first moments of play.
PWHL: Brand overview
The Professional Women’s Hockey League (PWHL), established in 2023, is a new organization focused on advancing women’s professional hockey. The league was officially announced in the summer of 2023, backed by investors led by Los Angeles Dodgers owners Mark and Billy Walters, who made substantial investments to support its growth.
The first six cities awarded franchises—Boston, Minneapolis, Montreal, New York, Ottawa, and Toronto—were announced in June and July 2023. During this period, teams began assembling their management and rosters.
The league held its first player draft in September 2023, which drew many top women’s hockey stars and marked a milestone in the sport’s history. Throughout the fall, the organization focused on securing television contracts, establishing infrastructure, and preparing for the upcoming inaugural season.
By the end of 2023, the league finalized the format for the first season, including the game and playoff schedules. The new league now looks forward to its first season, set to bring new opportunities and visibility to women’s hockey professionally.
Meaning and History
What is PWHL?
This women’s hockey league brings together six teams from major cities in the United States and Canada. It creates opportunities for top female athletes and offers them resources previously unavailable in women’s hockey: professional conditions and fair compensation. A distinctive feature of this league is its backing by well-known initiatives that ensure stability and thoughtful development. The league attracts the best hockey players from Olympic teams and other major competitions thanks to its professional approach. It actively operates in traditional hockey markets and collaborates with prominent sports organizations.
2023 – today
The Professional Women’s Hockey League (PWHL) was created to develop women’s hockey and support female athletes worldwide. The league offers a platform for professional growth and inspires a new generation. The PWHL logo reflects these goals.
The emblem is based on a stylized letter “W,” formed by intersecting hockey sticks. The symbol is directly related to hockey and emphasizes the league’s uniqueness. The angle of the sticks creates a sense of movement and a competitive mood. The rest of the letters are made strictly, which adds restraint and professionalism to the logo.
The font combines the clarity of geometry with the softness of lines. The letter “W” stands out due to the use of clubs. The font is reminiscent of Remora Sans W5 Bold or Tactic Round Exd Blk but adapted to the league concept.
The color palette includes deep purple, symbolizing the strength, confidence, and elegance that characterize women’s hockey. The white background emphasizes the contrast and makes the logo suitable for various formats – from player uniforms to promotional materials.
PWHL stands for Professional Women’s Hockey League, emphasizing the league’s goal of developing women’s hockey and creating a professional environment for female athletes. The League strengthens its position on the world stage and provides equal opportunities for all participants.
The emblem, designed by Younts Design Inc., combines hockey traditions, competitive spirit, and a modern view of the sport. It has become a symbol of equality, progress, and dedication to developing women’s hockey.