Masters Logo

Masters LogoMasters Logo PNG

The emblem shows the scale of the competition and indicates the pleasure that athletes and spectators can get during the competition. The Masters logo is based on the game’s climax when the ball enters the hole.

Masters: Brand overview

Founded: 1934
Founder: Bobby Jones and Clifford Roberts
Augusta, Georgia, U.S.
The Masters is an acronym for the traditional Masters Tournament of golf. It is also called The Masters or the US Masters. The event is usually held in the first decade of April at the National Golf Club in Augusta, Georgia. But in 2020, it was postponed for the first time because of the coronavirus pandemic. Right before the tournament, management announced that it would be held in November and a little later added that the match would take place online and without spectators. The founders of the large-scale event are Bobby Jones (amateur golfer champion) and Clifford Roberts (banker). The year of its inception is 1934.

Meaning and History

Masters Logo History

The Masters had the smallest field of all four major championships. Officially, it is a sporting event held by inventory (invitations). However, there is a set of qualifying criteria by which competitors are selected who enter the main golf course. Players are allocated according to the category they receive.

The most recent game is the 84th. It was played in three rounds with a final contest. Matches were often interrupted for several hours due to thunderstorms and rain. In addition, the NFL competition was broadcast on television channels in parallel, which affected the level of interest in the Masters. In 2020, demand dropped to the level of 1957, as evidenced by Nielsen’s viewing ratings. Only 5.59 million American viewers enjoyed the final round.

And the blame for this situation was not only COVID-19, which did not allow golf fans to come and see the spectacle in person. Because of the need for live competition broadcasts, television personnel had to monitor daylight hours strictly and choose daylight hours for broadcasts, including for evening events. And since the NFL also focused on the hours most convenient to broadcast, the timing of two important sporting events unwittingly coincided. The Masters was shown on CBS Sports, opening the show with a stylish and thematically clear logo that appeared in 1934.

Masters Symbol

The visual identity sign features a schematic map of the United States. It has a compressed shape and looks compact, and is complemented by a volumetric cut around the edges, showing that it is a layer of land that has a parameter such as depth. This aspect is very important for golf because one of its key attributes – a depression where athletes have to drive the ball.

The U.S. territory on the Masters emblem is not entirely solid: it has a symbolic slot – a hole marked with a flag on a long pole. The cloth is traditionally colored red to make the cells in the sections visible from afar. The high flagpole, depicted in an even thin line, serves the same purpose. One edge of it is immersed in the hole, and on the other side, it is interrupted by the inscription “Masters Tournament.”

The text is broken into two lines and done in light italics with elegantly curved letters. The hat of the two miniature “T’s” that are much smaller than the first character looks incredibly original. The “A,” “S,” “R,” and the capital “M” in “Masters” also have curves. The logo without the lettering is usually located at the front of the clubhouse and is formed from decorative plants.

Font and Colors

Masters Emblem

For the Masters Tournament personal identity badge, the developers chose the New Baskerville typeface. With some undulation of the letters, it accentuates unexpected turns and feints in golf well.

The logo’s color scheme is a classic combination of neon-yellow and rich green. All the logo’s elements are in these colors: yellow – US territory, green – the shaft, letters, and outlines. In addition, a deep red is used. It is used for the flag.

Masters color codes

Alizarin Crimson Hex color: #ed0030
RGB: 237 0 48
CMYK: 0 100 80 7
Pantone: PMS Bright Red C
Cadmium Yellow Hex color: #fcf400
RGB: 252 244 0
CMYK: 0 3 100 0
Pantone: PMS 3955 C
Lincoln Green Hex color: #005e23
RGB: 0 94 35
CMYK: 100 0 63 63
Pantone: PMS 356 C