NASCAR is an abbreviation for the National Association for Stock Car Auto Racing, LLC large-scale racing tournament. It appeared in the winter of 1948 and now belongs to the ACCUS-FIA association. The founder of the company is Bill France. His son Jim France was its leader until 2018 inclusive. The organization is headquartered in Daytona Beach, Florida. It holds over 1,500 races annually in 48 US states and Canada, Europe, and Mexico.
Meaning and History
The origins of NASCAR go back to the time of Prohibition in the United States and are associated with the distribution of rum or bootlegging – the smuggling of alcohol with its transportation by car. And to do it quickly and evade pursuit, bootleggers used lightweight cars that developed a meteoric speed. At the same time, drivers are constantly improving their cars to go as fast as possible. They modified them to improve speed and handling.
But after the repeal of Prohibition, this business did not disappear: bootlegging began to develop even more actively, as the state imposed a huge tax on the production of alcoholic beverages. Therefore, smuggling flourished, and the improvement of automobiles continued. Towards the end of the 40s of the last century, races involving lightweight and reinforced streetcars were held for-profit and glamor. They were especially popular in the southern region of the United States, particularly in Wilkes County, North Carolina.
In 1935, William France Sr., a mechanic, moved from Washington to Daytona Beach to escape the Great Depression. He was well aware of the history of his new residence with attempts to set a land speed record. And he took over the organization of the races, running several large-scale races before the outbreak of World War II.
In 1936, he took part in the races, seeing in them a huge business perspective. William France was confident that the competition in production cars would appeal to the audience. In 1947, he initiated negotiations with influential racers and promoters. They took place at the Streamline Hotel – in the Ebony Bar. As a result, in 1948, the NASCAR organization appeared with a standing charter, rules, and an emblem. Over the years of its existence, it has changed four logos and is using the fifth one now.
1948 – 1955
The debut version of the identity contained two elongated cars aimed at each other. They were positioned almost head to head, demonstrating the competitive nature of the event. Each of them was placed against the background of the racing start flag. Their shafts were crossed, and their panels were full of traditional red and white checkerboard squares.
An arched white stripe connected the cars with black “NASCAR” lettering in strict geometric capital letters. The “S” and “C” had all roundings removed, and instead had short, straight lines resembling slices. Above there was another inscription – the company’s full name “Association for Stock Car Auto Racing Inc.”. It occupied five rows and was located in the center. Each line was executed in a separate font.
1956 – 1963
The emblem of those years consisted of the same cars as in the previous logo, but not in black, but in red. They were directed at each other, with long strokes stretching from the opposite side, which added dynamics. The background for the racing cars was a yellow oval with a white center. In the center was the full name of the organization in four lines. The designers unified the typeface by using a sleek sans serif for the lettering.
Further, there was a wide yellow stripe with black edging along the inner and outer edges. It read NASCAR (above) and INTERNATIONAL (below) in large characters. The finishing touch was two signal flags peeking out from behind the oval. They were black and white.
1964 – 1975
To modernize the logo, the developers completely changed its style, returning the debut version. But they made it not as bright as before, using gray and blue tones. The central elements were two racing cars, which “drove” towards each other, and two signal flags behind them. The top inscription connecting the cars was also the same. But the developers added the lower part: “INTERNATIONAL” was written on the long tape with double ends.
1976 – 2016
As the world of sports cars has grown and their range has grown, the management decided to redesign the logo to achieve its versatility. For this, the developers turned to a neutral design. They radically changed the content of the emblem, using the shape of a rectangle. The geometric figure was horizontal, elongated, with a slight diagonal shift. It consisted of an inscription (on the right) and stripes of different widths of the same height (on the left).
The authors removed the cars and all other paraphernalia of the races, leaving the only word – “NASCAR.” The style was chosen as the debut emblem: with curly cuts along the edges “S” and “C.” They made them for the letter “R” too. The white text was placed on a rainbow background, including blue, purple, red, and yellow.
2017 – present
The designers removed the background rectangle, painted the lettering black, separated the “NA” and “AR,” and also shifted the color to diagonal stripes. The letters are now all the same style – with smooth cuts at the corners.
Font and Colors of the Emblem
The evolution of the logo has moved from complex components to simple ones. Whereas in earlier versions, graphic details were key, now it is text. At the same time, the racing theme remained, as did the presence of dynamics. They are conveyed by elongated lines, elongated letters, and a slight slope to the right.
The logo uses a custom Nascar Font. Its closest free counterparts are Hauser and ITC Machine.
The branded palette includes blue, red, yellow, black. Previously, the logo also featured purple and gray.