NHL Logo

NHL LogoNHL Logo PNG

The NHL logo shows readiness to defend the country’s honor and dignity on the ice. The emblem combines ice, courage, pressure, and sharp struggle. The sign represents leaders in their field, strong in spirit and invincible.

NHL: Brand overview
The National Hockey League is on par with the NBA, NFL, and Major League Baseball. These are the four largest sports organizations in North America, allowing teams to compete for the title. The NHL is incredibly popular in Canada because it originated there and then expanded to the United States. The league now includes franchises from both countries. Teams compete for the Stanley Cup, the oldest trophy in professional hockey.

Meaning and History

NHL Logo History

The NHL logo dates back to 1917, when four Canadian teams joined forces to form a new league to replace the National Hockey Association. The NHA was suspended due to a disagreement with the owner of the Toronto Blueshirts. The National Hockey League ranked the NHA alongside other professional sports organizations. Over time, other teams joined, so by 1926, only NHL teams were competing for the Stanley Cup. By then, the league already included teams from the United States, although most players were Canadian. This ratio has persisted for many years, but the number of Europeans and Americans has increased recently.

Since the 1960s, the NHL has expanded to avoid potential competition from the Western Hockey League. Later, it absorbed the Western Hockey Association and entered into a merger agreement. The NHL now has over 20 franchises in the US and only 7 in Canada. In the 2021- 2022 season. Another team from Seattle was expected to debut and join the league, as decided at the end of 2018.

The rapid compositional changes in sports organizations and the emergence of new franchises had almost no effect on their identities. Even if the logos changed, they always remained recognizable and looked the same. The same form unites them with the Baroque coat of arms (16th- 18th centuries), called the “stretched skin.” This heraldic element has a curly top and a slightly elongated teardrop-shaped bottom.

What is NHL?

It is the professional hockey organization in the United States, the fifth-largest in the world by income. It unites 32 teams: 25 American and 7 Canadian, among which the Stanley Cup is played at the end of each season. The prize goes to the playoff league champion. The NHL was formed in late 1917 and replaced the NHA.

1917 – 1946

NHL Logo 1917-1946

In its early years, the league used an emblem with a smoother shield. Its protrusions were less noticeable than they are now. Inside was a yellow “NHL” sign running diagonally from top to bottom. The designers emphasized it on both sides with wide parallel lines of the same color. These lines merged with the yellow stripe drawn along the shield’s border. Then, a thin black outline followed. A white frame with another dark line along the outer edge surrounded it.

The letters were written in bold, sans-serif capital type. The logo’s creators had to tilt strongly to the left to balance their uneven positioning inside the shield. At the same time, the black background behind the text made the league’s name immediately evident.

1946 – 2005

NHL Logo 1946-2005

In 1946, the developers simplified the frame, leaving only two wide stripes: orange on the inside and black on the outside. The word “NHL” and the diagonal lines framing the lettering turned orange. After the redesign, the shield’s shape changed: it gained sharp-angled protrusions and was compressed at the edges, so its elements shifted slightly toward the upper-left corner.

2005 – today

NHL Logo 2005-present

The designers kept the shield’s shape because it looked elegant anyway. However, they made it more difficult to frame by increasing the number of stripes to four. Black remained the primary color, while silver replaced orange. Moreover, this version’s frame has a gradient resembling a metallic sheen.

The word “NHL” has changed position: it is now written from top to bottom. The two parallel lines also have a new direction. The letters slant to the right and feature short triangular serifs.

The logo used in Canada looks the same, but has a different abbreviation: “LNH.” The symbol, created for the league’s 100th anniversary, also features a shield and a stylized number “100” entwined with a ribbon bearing the inscription “1917 2017”.

Font and Colors

NHL Emblem

Like many professional sports organizations, the National Hockey League uses the shield emblem. This tribute draws on heraldic traditions rooted in national symbols. Aside from minor adjustments, the crest’s shape has never changed. This consistency has made the NHL logo famous: it is easily recognizable even by its outline.

The league’s sign stands out for its non-standard typography, as the designers chose a custom font that adapts to the shield’s shape. All three letters are bold, capitalized, and feature a short serif in the upper-left corner.

NHL Symbol

The emblem’s main colors are black and silver, but the palette is not limited to them, as the gradient includes shades of white, dark gray, and light gray.