Since its founding in 1889 in Brooklyn, the baseball team from Los Angeles has been distinguished by the recognition of its emblem. The modern brand logo is the most recognizable and popular. The new Los Angeles Dodgers logo represents optimism, excellence, passion, and the will to win.
Los Angeles Dodgers: Brand overview
Founded: | 1883 |
Founder: | Guggenheim Baseball Management |
Headquarters: |
Los Angeles, California, U.S. |
Website: | mlb.com |
Los Angeles Dodgers is a professional-level baseball team from the United States. He plays in the MLB and represents the NL Western Division. The team is currently located in Los Angeles, California, and the official founding date is 1889.
This franchise comes from the city of Brooklyn, New York State, where it appeared in 1883 under the name Brooklyn Robins. Also known as Brooklyn Dodgers. In 1958, the team relocated to Los Angeles.
The founders of the team are businessmen Charles Ebbets, Ferdinand Abell, Harry Von der Horst, and Ned Hanlon. They owned the Los Angeles Dodgers until 1904. Then Von der Horst left the group. Henry Medicus took his place. In this composition, the owners managed the franchise for another 2.5 years. By 1907, only two of them remained – Charles Ebbets and Henry Medicus.
From 1912 to 1925, the club was managed by Charles Ebbets, Ed McKeever, and Stephen McKeever. Over the next 25 years, it was owned by several people (Branch Rickey, Walter O’Malley, Andrew Schmitz), as well as Brooklyn Trust Company, which joined McKeever. Since 1950, the club has concentrated in one hand – Walter O’Malley and then passed on to Peter O’Malley. Then it was bought by Frank McCourt.
On March 27, 2012, an agreement was announced between the owner of Los Angeles Dodgers and Guggenheim Baseball Management LLC. The total transaction value reached $ 2 billion. The sale was registered on May 1 of the same year. The franchise is managed – CEO Guggenheim Mark Walter, former Los Angeles Lakers Magic Johnson player, former president of several baseball teams Stan Kasten and film mogul Peter Guber.
Meaning and History
Los Angeles Dodgers Club logo is one of the most popular and recognizable sports logos in the world. Until 1938, the logo was mainly attended by the letter “B” from the then location of the team – Brooklyn. In 1938, the full name first appeared in the history of logos and, eventually, the image’s improved version.
After moving to Los Angeles, the club redesigned the logo. The previous versions were taken as a model. The details have been redesigned; the palette has been shifted towards greater saturation, the lines have acquired an intense accent. Signature colors are based on deep blues and reds. The first personifies optimism and perfection, the second – the desire for victory and passion.
What is Los Angeles Dodgers?
Los Angeles Dodgers is a sports club from Major League Baseball. He joined the National League in 1890, 7 years after his debut. At the time, it was called Brooklyn Bridegrooms. The Dodgers nickname became official only in 1932, and the team moved to Los Angeles before the 1958 season.
1899 – 1901
Initially, the club was called “Brooklyn Superbass” and was located in New York. The first logo was a large red old English letter “B,” symbolizing the Brooklyn area.
1902 – 1908
Two years later, the color of the letter “B” changed from red to dark blue.
1909
In 1909, the Super Bass made the blue on the logo a little lighter and changed the font of the letter to Bruce Double Pica.
1910
The blue color of the letter darkened again to dark blue. The letter “B” itself, was placed inside a white rhombus with a dark blue outline.
1911
The team changes its name to Brooklyn Troll Dodgers, but the logo itself remains unchanged.
1912 – 1913
The previously crossed lines of the rhombus are now connected, the letter “B,” symbolizing Brooklyn, has become a little larger. Also, the team changes its name again, now to Brooklyn Dodgers.
1914 – 1925
The club changes its name to Brooklyn Robins. A blue rhombus has been removed from the logo, and only the blue letter “B” remains, the same as in 1909.
1926 – 1927
The team returns to using the logo of the 1912 model.
1928
The letter “B,” the font of which is Bruce Double Pica, is placed inside a white circle with a red outline.
1929
A year later, the color of the letter on the logo changes to light purple, and a thin bright red outline is added to the design.
1930
The font style is the same as last year, but the color of the letter changes to red, with a thin blue outline.
1931
Robins uses the classic blue block letter “B” with a subtle blue outline as its logo.
1932 – 1936
The club changes its name to Brooklyn Dodgers. The font of the letter “B” again resembles Bruce Double Pica, and also, the letter again becomes dark blue.
1937
This year was the last when the letter “B” was used. In 1937 it was made in classic print and green.
1938 – 1944
The full name of the Dodgers team in blue is written diagonally. A thin blue line underlines the name.
1945 – 1957
The word “Dodgers” is slightly aligned, and the underline has become thinner. An image of a flying red and white baseball ball was added to the logo, red strokes from which indicate its flight path.
1958 – 1967
The team moves to Los Angeles and accordingly changes its name to “Los Angeles Dodgers.” Small changes are visible on the logo. The word “Dodgers” again has a thicker underline, and the red-white ball is depicted above. Its flight path also occupies a larger area.
1968 – 1971
The name of the team highlighted in the even thicker font. The red baseball remained in the same place.
1972 – 1978
The word “Dodgers” took on a darker shade of blue. The red ball is still in flight.
1979 – 2011
For as long as 32 years, this revised version of the logo lasted. The name was made more accurate, and the outline of the ball and its trajectory was more subtle.
2012 – today
The modified version of the Los Angeles Dodgers logo is not much different from the previous ones. The word “Dodgers” remained in the dark blue, some of the details connecting the letters were finalized or completely removed from the logo. The current la dodgers logo has a semi-connected handwritten font in which the “D” is separated from the rest of the letters, and the “O” is devoid of a “tail.” The line between “G” and “E” is made a little thinner. This facilitated the visual perception of the name of the team located on the background of a baseball flying up and its track. The lines of the trajectory and the baseball itself made it clearer.
Font and Colors
The twenty-one logos of this team are divided into two periods: before and after the move. In the first half, the variant with the letter B prevailed, since the franchise was located in Brooklyn, which was reflected in its name. Then she changed her name and then her location. In general, the club went through the renaming procedure ten times.
As a result, in 1938, the inscription “Dodgers” appeared on the emblem, going diagonally from bottom to top. The train from the letter “s” goes far beyond its limits and almost reaches the capital “D.” A wide ribbon curls at the end and emphasizes the lower part of the logo.
Over the years, developers have added a flying baseball to the logo. The fact that it is thrown and flies, cutting through the air, is indicated by thin red strokes along its trajectory. The direction of flight is from bottom to top. For the entire existence of this version, it has never changed: the corrections concerned only the color scheme.
The debut logo uses the Old English writing style. Next came the Bruce Double Pica typeface, with which the key symbol was executed. In 1938, a new version was approved with an italic font that most closely resembles handwritten text. The first letter is capitalized, the rest are lowercase. The word is written in calligraphic handwriting, semi-connected with a free-standing “D.” The rest of the letters are connected and have smooth transitions.
The franchise’s signature palette consists of the individual Dodgerblue color. Red (ball and surrounding strokes), white (background) are combined with it. The rest of the time, blue and green were also used.
Los Angeles Dodgers color codes
Dodger Blue | Hex color: | #005a9c |
---|---|---|
RGB: | 0 90 156 | |
CMYK: | 100 58 100 21 | |
Pantone: | PMS 294 C |
Red | Hex color: | #ef3e42 |
---|---|---|
RGB: | 239 62 66 | |
CMYK: | 00 91 76 00 | |
Pantone: | PMS 185 C |
What does Dodger mean in baseball?
This is the name of the baseball club, which was originally nicknamed the Brooklyn Trolley Dodgers because of the dangerous tram lines crossing Brooklyn. The name was subsequently shortened to Brooklyn Dodgers, and after the team moved to Los Angeles, it was replaced by the Los Angeles Dodgers.
What is the Los Angeles Dodgers logo?
The logo contains the blue word “Dodgers,” written in a custom handwritten font and positioned diagonally. A long line extends from the “s,” which underlines all letters except the first “D.” The team name stands out against a background of short red lines representing a baseball trail. The ball itself is slightly higher. It is painted white and has red outlines.
Are any of the Dodgers from Los Angeles?
As of 2021, none of the current Los Angeles Dodgers players were born in Los Angeles. Despite this, they successfully build their careers in the region.
Who designed the Dodger logo?
The first version of the flying ball logo was created by American sports illustrations artist Henry Alonzo Keller. His drawing was refined many times. The graphic design department worked on the last version under the direction of Ross Yoshida.