Chicago White Sox is a professional baseball team that is part of the MLB structure. The team is part of the Central Division AL and appeared in the 1890th year. The Chicago White Sox is based in Chicago, Illinois.
The founder of the club is Charles Comiskey. The legendary athlete and one of the American Baseball League founders was also an excellent manager, so he successfully managed the franchise until 1931. Soon she passed on to his heir, Louis Comiskey, and then to Grace Comiskey. The team belonged to them in turn until 1956.
After that, she immediately appeared two owners – Dorothy Comiskey Rigney and Chuck Comiskey. In 1958, Bill Veeck became the owner of the club. Then the team was bought by Arthur and John Allyn. Their management continued until 1975. In 1981, Jerry Reinsdorf acquired it from Aaron Cushman for $ 19 million. After the transaction, he signed a contract with Greg Luzinski and Carlton Fisk, strengthening the composition.
The franchise’s original name is Chicago White Stockings. But the editors of the Chicago Tribune sports department began cutting it down to the Chicago White Sox after scorer Christoph Hynes wrote so in the results map. Officially, the club received a new name in 1903.
After joining MLB, the Chicago team changed the corporate logo design at least 20 times. These were different modifications from several letter spellings to a white sock’s graphic image with a golden eagle. But all the changes confidently survived only one version.
The modern logo most closely resembles the emblem of 1932-1935. It looks like a downward and slightly sloping inscription “SOX.” Font Gotham Bold is made in medieval style. This creates an interesting contrast game because if you look closely, the object is drawn as if it says “SEX” on it. The play of meanings was brought by the diagonal arrangement and the Old English elements.
The basic colors of the brand name are a combination of black and white. The contours of the letters are circled in silver. Moreover, the “S” is made more curly, with a notch in the upper part and an elongated “tail” in the lower.
Meaning and History
Since the founding of the Chicago White Sox team, it has had nineteen logos. The very first is dated 1901. He ushered in the era of individual characters with the letter “C,” which was used for seven seasons. A text transformation followed this with an emphasis on “S” and two internal characters – “o” and “x.” There were only four graphic options; the rest was a harmonious combination of drawn and printed elements.
1901 – 1902
The first logo of the “White Stockings” was a red printed letter “S.”
The final logo of the club “White Stockings” was a blue letter “S” that resembled two inverted stockings.
The team changes its name to the “Chicago White Sox.” The logo itself is again an old English letter “S” in blue. The accent is added to the middle of the letter “S,” The form itself has become more elongated.
The logo changes again in a year, but these changes are insignificant. A white rhombus is added in the middle of the letter to emphasize the midpoint of the letter and its shape.
1906 – 1907
The “White Sox” changes its logo to a more rounded “S” shape, again of dark blue color. The letter has a small hook at the top and a straight cut at the bottom.
1908 – 1909
This time two triangles are added to the previous picture in the middle of the letter.
1910 – 1911
The logo of the club “White Sox” of 1910 has even more rounded shape. The color remains the same, and only the hook at the top of the letter is added from the details.
1912 – 1916
In 1912 “White Sox” debuted as one of the most recognizable logo owners in the history of baseball playing. It is based on the capital letter “S,” with a small letter “O” in the upper part and a small letter “X” in the lower part, thus forming the name of the team – “Sox.” The logo’s color is completely dark blue.
Minor adjustments were made to the previous logo of the club. Thus, the letter “S” became more elongated and thinner, and the letters “O” and “X” became more elongated in height.
1918 – 1931
In the background, there is an American flag, a golden eagle, and a golden circle with the inscription “Worlds Champion. White Sox”. Just below, there are two crossed golden baseball bats, a small white baseball, and in the middle, there is a white sock. Underneath the drawing, there is the inscription “Chicago,” made in blue.
1932 – 1935
For the base of the eleventh logo, it was taken the word “SOX” in red, placed diagonally from left to right. There is a white baseball inside the letter “O,” and there is a drawing of a yellow baseball bat in the background.
1936 – 1938
The logo creators return to the design of 1912. They just slightly changed the font of the letters, but their placement remained the same. Besides, the club is back to its original dark blue color.
1939 – 1948
In 1939 an animated version of the baseball player, wearing a T-shirt with the inscription “White Sox,” appears on the logo. There is a large red and white baseball ball in the background.
1949 – 1959
In the late ’50s, the “White Sox” changes the logo again. A white sock with the wings, flying through the air, through the wind and clouds, is on the logo. The inscription “Chicago” is made in the foreground in red color, additionally outlined by a thin blue contour.
1960 – 1975
The new club logo is a picture of a white sock on the red circle in the background. On top of the sock, a contour is drawn of a baseball player waving a baseball bat.
1976 – 1981
The sixteenth “White Sox” logo is based on the drawing of a baseball player who hits a red ball with a blue bat. The bottom of the logo is placed on the inscription “Chicago White Sox,” divided by red lines. The word “Sox” is placed a little bit above in blue.
1982 – 1986
1987 – 1990
The logo practically does not change ten years later. Among the slightest amendments is a change of the blue tone to more intensive dark.
1991 – Present
The modern version was an artistic rework of the emblem from 1912 when an image of a capital letter with two small characters inside was first proposed. In this case, they are located diagonally and read from top to bottom. In the world of sports, there is a scandal associated with this logo, because it is believed that the designer deliberately made “o” look like “e,” which gives the word “Sox” a completely different meaning. Despite the discrepancies, the management decided to leave the ambiguous symbol to draw attention to the club’s name. This is how the current version appeared – a stylized inscription without a graphic part.
The franchise owners did not follow the beaten path and did not use the image of socks in the team symbolism. After renaming, they took the name for the logo as it is – in the form of an inscription. The word is short, consists of only three characters, and looks beautiful on baseball paraphernalia.
Font and color
This is a textual emblem; therefore, the artists paid great attention to the word part. They skillfully combined graphics and text, choosing an Old English typeface for the inscription that resembles Gotham Bold. The letters are arranged in three levels: the upper one is “S” (with a double line and an elongated tail), the second one is “O” (with rectangular corners), the lower one is “X” (with characteristic serifs).
The logo palette includes all the main colors of the franchise – black, silver, white. The letters are written first; the second serves as a background and divides half the bend of the first character, the third is a border.