magic Logos and Brands

Magic as a theme in entertainment, sports, and pop culture sets the framework for the “Magic” section. The Orlando Magic basketball franchise, illusionist shows, the board game Magic: The Gathering, and brands that use magical motifs in their marketing form the category. Stars, magic wands, twinkling sparks, and magician’s hats find their way into the emblems of organizations that appeal to the idea of the miraculous and impossible. The section brings together visual signs from a world where illusion, fantasy, and sleight of hand are transformed into spectacle and commercial product.