Rio Grande Valley Logos and Brands

The Rio Grande Valley in southern Texas, stretching along the Mexican border from Laredo to Brownsville, defines the geographical context of the “Rio Grande Valley” section. Sports teams, universities, agricultural companies, and tourism bureaus in the region use images of the river, citrus groves, desert landscapes, and the cultural heritage of the Mexican-American border in their logos. The Rio Grande Valley is one of the fastest-growing regions in Texas with a predominantly Latino population, and the brands in this section reflect the bilingual identity of a territory where Mexican and American traditions intertwine in everyday life.