sports organization Logos and Brands

The American spelling of “organization” in the title of the “Sports Organization” section may signal a shift in focus towards the NCAA, USOC, professional leagues, and associations in North America. However, thematically, the section overlaps with “Sports Organisation” and covers organizations from any country that manage sport at the institutional level. The logos in this section convey authority, from athlete eligibility to competition to the distribution of television revenues. Brands represent the framework without which professional and amateur sports cannot function, and their visual symbols stand for the rules, calendars, and standards that define the lives of millions of athletes.