subscription service Logos and Brands
Subscription delivery services, ranging from food and cosmetics boxes to books and socks, are in the “Subscription Service” section. HelloFresh, Birchbox, Dollar Shave Club, BarkBox, and FabFitFun offer curated selections of goods that arrive at customers’ doorsteps at set intervals. Unlike the Subscription Platform section, which focuses on digital content, this section focuses on regularly delivered physical goods and services. The logos in this section feature surprise boxes, repeat arrows, and symbols of care, visually promising the pleasure of unpacking and the freedom from the routine of choosing. Brands represent a subscription economy, where the promise of a regular little celebration for customers ensures predictable revenue for the company.