Xiaomi Corporation Logos and Brands
Xiaomi Corporation, founded by Lei Jun in 2010, is a Beijing-based technology conglomerate. In 14 years, Xiaomi has grown from a budget smartphone manufacturer into a global ecosystem encompassing phones, smart home products (Mi Home), electric scooters, fitness bracelets, and even the SU7 electric car, launched in 2024. The 2021 rebranding, designed by Kenji Hara (MUJI designer), transformed the square logo into a superellipse, sparking a wave of internet memes. Xiaomi ranks third worldwide in smartphone sales, behind Samsung and Apple. This section captures the visual transformation of a brand whose “fair price” philosophy has enabled the Chinese company to conquer the markets of India, Southeast Asia, and Europe.