The Texas State Bobcats logo symbolizes the unique character of the university’s sports teams, tied to the bobcat’s choice as the embodiment of their spirit. The image highlights their drive for success, accompanying the university’s growth and strengthening the team’s position in competitions.
Texas State Bobcats: Brand Overview
Southwest Texas State Normal School, established in 1899, marks the beginning of Texas State University’s athletic history. Early in the 20th century, the school formed its first sports teams, with football launching in 1909. The Bobcat mascot was chosen to capture the rugged spirit of the Texas Hill Country.
The athletic program expanded quickly in the 1920s, with the construction of the first gymnasium in 1921. The football team started playing regular games against other local colleges, and a basketball program was soon established.
The 1930s saw further growth for the athletics department. In 1931, a new football stadium opened, enhancing the environment for players and fans. Then known as Southwest Texas State Teachers College, the institution began participating in more structured intercollegiate competitions during this period.
After World War II, athletic programs were boosted as many veterans enrolled under the GI Bill, adding fresh talent to the teams. 1948, a new basketball arena was built to accommodate the program’s growth.
The 1950s and 1960s saw the first major athletic successes, with the football team consistently winning league championships. In 1964, Strahan Coliseum, a new basketball facility, opened, establishing a permanent home for the team.
Following the passage of Title IX in the 1970s, the university actively expanded its women’s sports programs, adding basketball, volleyball, and other sports. The women’s basketball team began competing in intercollegiate play in 1975.
The 1980s marked steady progress, with the football team moving to NCAA Division II in 1982 and the basketball programs performing well at their respective levels. Significant facility upgrades were completed in 1987 to support this growth.
Preparations began in the 1990s to move to a higher level of competition. In 1997, the institution started transitioning its football program to Division I-AA (now FCS), which required substantial program development and infrastructure investments.
Major changes came in the 2000s. The school formally joined NCAA Division I in 2001; in 2003, it was renamed Texas State University-San Marcos (now Texas State University). In 2005, the Bobcats became members of the Southland Conference.
The 2010s saw substantial expansion. In 2012, the football program joined the Western Athletic Conference and moved to the FBS, the top level of collegiate football. In 2013, the Bobcats joined the Sun Belt Conference, where they continue to compete.
Bobcat Stadium underwent extensive renovations, expanding its capacity and upgrading facilities. From 2020 to 2023, the university continued to advance its athletic programs and invest in student-athlete support and facility improvements.
Over the years, the Bobcats have produced many accomplished athletes, some of whom have gone on to professional careers. Basketball and football have been particularly successful programs.
By 2023, Texas State had solidified its place in the Sun Belt Conference, continuing its growth and improvement across all FBS sports. One of the university’s greatest accomplishments is its evolution from a small teachers’ college to a full-fledged Division I FBS institution. With a strong athletic legacy, Texas State is building on its traditions and pursuing new achievements in collegiate athletics.
Meaning and History
What is Texas State Bobcats?
These are the university’s sports teams representing their alma mater in NCAA Division I competitions. Their players compete in maroon and gold uniforms in football, basketball, baseball, volleyball, and other sports. Major events are held at a modern stadium and the university’s sports center, drawing students and fans together. The team’s mascot, a bobcat, symbolizes the drive for victory and the fighting spirit of its members. The game-day atmosphere is amplified by an energetic cheer squad known for their enthusiasm and loud chants. The campus, located by the San Marcos River, serves as a gathering place for students and alumni united by their passion for sports.
1997 – 2003
The Texas State Bobcats’ first logo features a vivid and powerful design that embodies the strength and dynamism of the university team. The emblem depicts a full-bodied bobcat with bared fangs and a raised paw featuring sharp claws. The image emphasizes aggression and readiness for action. The pose and details convey a sense of intense motion, reflecting the team’s drive for victory.
The composition centers on large diagonal letters spelling “BOBCATS.” The letters “B” and “A” are capitalized and more prominent, drawing attention to the team’s name. The text’s slant adds a sense of speed and momentum. The font is designed with bold and sharp lines, highlighting seriousness and strength.
Above the main text, the words “Southwest Texas” are displayed in a smaller font, indicating the team’s geographic affiliation. This adds local identity and connects the logo to the university.
The color palette includes maroon and gold, traditionally associated with richness, warmth, and energy. These colors underscore the team’s individuality.
2003 – 2008
The new 2003 Texas State Bobcats logo features only the head of a bobcat, designed in a minimalist and modern style. Unlike previous versions, this design emphasizes lines. The sharp, pointed ears symbolize readiness for action. The eyes convey alertness and focus, highlighting the team’s determination.
The primary color is now maroon, surrounded by a gold outline. This combination emphasizes the university affiliation and conveys a sense of strength. The lines forming the head’s outline are smoothly curved yet incorporate angular elements, giving the design a modern appearance. The balance between the smooth transitions and the defined edges creates a harmony between aggression and elegance.
The emblem has completely abandoned previous full-body images and complex lettering, replacing them with a simple, concise, recognizable silhouette. This approach reflects the university’s aim to simplify and adapt the logo for the digital environment, where contrast and ease of perception are crucial.
2008 – 2021
The updated 2008 logo features the text “TEXAS STATE” positioned below the image of the bobcat’s head. The words are rendered in uppercase letters, adding a sense of solidity and confidence to the design. The bold and formal font, with clean lines and small serifs, emphasizes stability and academic affiliation.
The text’s color scheme matches the bobcat symbol’s primary palette: maroon lettering is accented with a thin gold outline. These colors reinforce the connection to the university and ensure harmony between the image and the text.
The text is centrally aligned, giving the logo symmetry and making it easy to read. This addition enhanced recognizability by incorporating the university’s name into the design and highlighting its geographic identity.
2021 – today
The updated 2016 logo retained the original concept introduced in 2003, focusing solely on the bobcat’s head. Simplifying the design by removing text elements made the emblem more concise and versatile.
The color palette remained unchanged — maroon and gold. These shades symbolize strength, pride, and the university’s heritage. The contours of the head are rendered in smooth and precise lines, conveying a sense of dynamism and energy.