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In 2004, 3Movs, a platform for sharing adult videos, emerged in the United States. Initially, the platform’s main advantage was to offer user-generated content, primarily amateur content. The emergence of tube sites and the growing popularity of homemade content served as a springboard for its initial growth.

However, 2008 was a watershed year for 3Movs. Not content with just a platform for amateur content, the company moved into professional production. This transition led to an increase in the quality and exclusivity of its content library. At the turn of the decade, 3Movs began offering more diverse content, such as adult virtual reality (VR) content, interactive live camera sessions, immersive stories, and curated image and GIF galleries.

A turning point for 3Movs came in 2012 when the company joined the portfolio of WGCZ Holding, a conglomerate that includes well-known platforms such as Pornhub and YouPorn. This merger provided 3Movs with the capital and strategy to strengthen its position in the market. As a result, the site’s daily traffic grew exponentially to 500,000 visitors who explored its extensive library of high-definition videos. These full-length adult videos catered to a wide variety of tastes.

Around 2018, there was a noticeable decline in the popularity of tube sites, which affected 3Movs as well. The once-thriving platform experienced a slowdown in traffic growth and fresh content downloads. In 2020, 3Movs was acquired by ModelHub, a subsidiary of MindGeek. As a result of this transition, 3Movs was absorbed and merged into the ModelHub ecosystem rather than remaining a standalone brand.