ADNOC: Brand overview

Abu Dhabi National Oil Company (ADNOC) is the driving force behind the oil and gas industry in the United Arab Emirates (UAE), driving the country’s economic growth and development. As a state-owned enterprise, ADNOC plays an important role in ensuring that the potential of the UAE’s oil and gas resources is maximized for the benefit of the people.

ADNOC was established as a result of the UAE’s independence in 1971 to consolidate and nationalize Abu Dhabi’s petroleum resources and transfer the exploration, production, and marketing of oil and gas to foreign companies.

In the 1970s and 1980s, ADNOC embarked on an ambitious expansion plan that included the development of new oil fields, pipelines, refineries, and petrochemical plants.

In recent years, ADNOC has demonstrated its foresight by diversifying its energy portfolio into renewable energy sources such as solar and wind power.

ADNOC has established strategic partnerships with leading international oil companies, leveraging their expertise and access to global markets for joint ventures and infrastructure investments.

ADNOC’s journey from its inception as a state-owned company to its current position as a global energy leader is an example of the UAE’s progress and ambition in the oil and gas industry.

Meaning and History

ADNOC Logo History

1971 – 1998

ADNOC Logo 1971

1998 – 2016

ADNOC Logo 1998

2016 – today


Basically, the logo features an abbreviation formed from the name of Abu Dhabi National Oil Company, as well as a bird resembling a stylized falcon. The name comes first and is on the left side in two languages: Arabic (top) and English (bottom). The fonts are uppercase, smooth, and blocky. The lines are aligned on both sides. On the right is a blue square with a white falcon in the negative space. The bird looks like it is carved into the surface, as blue lines, such as the eye and some feathers, are also visible inside. The bird’s beak is sharp, and its gaze is focused.

The sharp beak and focused gaze give the falcon a serious look and readiness for action. The blue color gives calmness, and the bilingual text shows that the company thinks both locally and globally. All parts of the logo fit together to create a simple and clear logo, which nevertheless has some interesting details.

ADNOC color codes

Absolute ZeroHex color:#0048ba
RGB:0 72 186
CMYK:100 61 0 27
Pantone:PMS 2728 C