Texaco Logo

Texaco Logo PNG

The designers created the Texaco logo featuring a large white star in a red circle. Moreover, the star is formed by negative space, and “T” is visible against its background – the first letter of the brand name. Until 1999, the emblem was supplemented with a black inscription.

Meaning and History

The name Texaco is derived from the first letters of two words: “TEXAs” and “COMpany.” The fact is that initially, this brand appeared in Texas and decided to reflect this fact in its identity. The emblem with the image of a star is also a manifestation of patriotism. After all, the white star is present on the state’s flag, which even received the corresponding nickname: The Lone Star State. As for the trademark logo, it has evolved from simple to complex and multi-component.

What is Texaco?

Now Texaco is a brand of motor oils, and in the past, it was a leader in the global oil industry. The company began its work in the USA in 1901 and existed for exactly one hundred years until its main competitor, Chevron Corporation, absorbed it. Their merger in 2001 created a new oil and gas giant, Chevron Texaco Co.

1901 – 1909

In the early 1900s in America, an oil company was created called the Texas Company. Its emblem featured a bright red five-pointed star, a nod to the state’s national symbolism.

1907 – 1909

Over time, the star turned dark red and found itself inside a blue ring with jagged edges. Blue inscriptions appeared there: “MADE IN TEXAS” and “THE TEXAS COMPANY.” The first phrase was in the middle and divided into three centered lines. It used a bold block font with large rectangular serifs. The company name occupied the lower part of the logo and was written in small but capital letters.

1909 – 1913

In 1909, a crimson star logo with a green “T” inside began to be used. The letter occupied all the space in the center.

1913 – 1936

The redesign affected all elements of the logo. The colors became lighter, the letter “T” became smaller, and the star appeared in a white circle with a frame of a red ring, which was outlined on both sides in black. Inside the frame were the words “THE TEXAS COMPANY” and “PETROLEUM PRODUCTS” in white, and the black word “TEXACO” was written across the upper beam of the star.

1936 – 1966

The designers enlarged the star and made it brighter. Similarly, the green “T” has changed and has a white outline. The red ring frame turned black, and the inscriptions located on it disappeared.

1966 – 1981

This logo was introduced in 1962 but did not come into use until four years later. Peter Muller-Munk Associates, Inc developed it. They made the “T” white to blend in with the round base, scaled down the star in the ring, and placed it down inside the red-and-white polygon. The word “TEXACO” was enlarged and moved to the center.

1981 – 1999

Richard Felton and Anspach Grossman Portugal have redesigned the emblem, splitting it into two parts. At the top was a white star with a red “T” on the background of the same red circle, and the brand name was reduced and moved to the bottom. The bold black sans serif was still used for it, but the designers narrowed the letter spacing.

1999 – today

In 1999, the Texaco logo was simplified. After the disappearance of the inscription, a single “T” remains inside the star, which occupies space on a circular base. In 2001, Chevron Corporation took over the oil and gas company.

Emblem

In the case of Texaco, the star symbolizes the state of Texas, which became famous as The Lone Star State. The star on its official flag is believed to represent unity at the state and religious levels.

Font and Colors

For a long time, bold sans-serif type was used for the inscriptions on the logo. After the company dropped the word mark, only the “T” inside the star remained. Apparently, it is also written in the bold grotesque. At the same time, the emblem combines two traditional Texaco colors: red and white. They are both featured on the Texas state flag, where the former symbolizes bravery, and the latter symbolizes purity.

Texaco color codes