The Pertamina logo conveys the connection between natural resources and modern technologies. It reflects the company’s journey from extraction and processing to key positions in the energy sector. The design conveys the idea of balance between the surrounding world and the energy that supports everyday life and progress.
Pertamina: Brand overview
Founded in 1968, Indonesian state-owned Pertamina Corporation specializes in oil and natural gas production. The Jakarta-based company has become Indonesia’s third-largest oil producer and the country’s largest company, according to the 2020 Fortune Global 500 list. As of 2020, only U.S. companies ExxonMobil’s Mobil Cepu Ltd and Chevron Pacific Indonesia surpassed Pertamina in production.
In the 1950s, in a bold decision by the Indonesian government, the army created PT Eksploitasi Tambang Minyak Sumatera Utara to manage Sumatra’s oil fields.
1957 was a landmark year for the company as it rebranded and became known as PT Perusahaan Minyak Nasional, called PERMINA. This year is recognized as the founding year of Pertamina, and in 1960, PT Pertamina became Permina Public Enterprise (PN).
1961 was another historic year: the Indonesian government established PN Pertamina to control the country’s oil fields, signaling a new approach to resource management.
1968, a landmark event occurred: PN Pertamina and PN Permina merged to form PN Pertambangan Minyak dan Gas Bumi Negara (Pertamina). This consolidated company was to transform the oil and gas sector.
In 1971, the Indonesian government granted Pertamina a monopoly on oil and gas exploration, production, refining, and marketing, marking a period of energy autonomy for the country.
In the 1980s, Pertamina entered the downstream sector, providing consumers with a wide range of gasoline and petroleum products.
In the 1990s, Pertamina invested in pioneering technologies such as deepwater drilling and gas liquefaction, marking a new period of research and development.
In the 2000s, Pertamina expanded its reach into the international market and moved into renewable energy.
Meaning and History
What is Pertamina?
This is the largest energy company in Southeast Asia, playing a key role in ensuring energy security for the world’s largest archipelago. It operates Indonesia’s largest network of gas stations and six oil refineries across various islands, supplying fuel to over 270 million people. The organization oversees all stages of the country’s energy sector, including exploration, production, refining, and distribution of petroleum products, while actively developing geothermal projects. With its strategic location and extensive infrastructure, including a tanker fleet and a network of ports, it holds a significant position in global energy trade.
1961 – 1968
1961 – 1968
1968 – 1971
1971 – 2005
2005 – today
The Pertamina logo is a simple, expressive symbol that harmoniously combines the seriousness and dynamism of the Indonesian company. The company name is shortened to one word, making it easier to remember and use. The full name — Perusahaan Pertambangan Minyak dan Gas Bumi Negara — is too long for the logo and graphic design.
The font is executed in a minimalist style. The black lettering emphasizes the brand’s seriousness and reliability. The blocky letters, with sharp and evenly trimmed lines, give the text a strict and professional appearance. The style reflects the company’s technological focus and confidence in its market role.
The graphic element is placed to the left of the text and consists of three diamond-shaped figures arranged diagonally. This adds a sense of movement and forward momentum. Each diamond is colored differently: red, green, and blue. Red symbolizes energy and activity, green reflects a connection to nature and responsibility, and blue represents trust and technological development. The elongated and pointed tips of the diamonds add dynamism and emphasize the company’s drive for growth and progress.
Although the diamonds appear separate, their arrangement creates a cohesive and balanced image. This composition conveys the multifaceted nature of the company’s activities and its readiness to integrate different areas of work.
The Pertamina emblem organically combines national elements, reflected in the colors, with a modern design. It conveys the company’s core values: development, reliability, and respect for natural resources.