ExxonMobil Logo

ExxonMobil Logo PNG

The ExxonMobil logo demonstrates the well-coordinated work of two giants who have teamed up to increase opportunities and profits. The emblem is filled with leadership, equality, and a common purpose.

Meaning and History

The ExxonMobil logo has not changed since its founding, but its appearance stems from the visual cues of its predecessors. New York-based design agency Lippincott & Margulies worked on the company’s identity. Specialists did not make big changes. A logo is a simple combination of company names and visual signs. Exxon retains the unusual double-X style, while Mobil’s letters remain straight and even.

Both parts of the ExxonMobil emblem are painted red to form a single mix. First, it is the main color of the buying company. Secondly, after the merger, the educated giant became the world’s largest leader in the oil market. And red is the color of leadership.

What is ExxonMobil?

Large oil producing and processing corporation of America. The result of the merger of two subsidiaries of the Standard Oil Company was almost 90 years after decentralization. Owns two separate brands, Exxon and Mobil.

Mobile

In addition to oil production, Standard Oil of New York (Socony) was engaged in vacuum oil (purchasing Vacuum Oil) and aviation fuel. Owned the largest oil port in Staten Island. The oil came out under the Mobiloil brand and was so popular that the company gradually changed its name to Mobil (1963).

1892 – 1904

The emblem of Standard Oil of New York as part of the Rockefeller Trust was a little magical and contained many elements. She pointed to the oil of excellent quality, which is delivered quickly, like a genie from a fairy tale about Aladdin. After all, Rockefeller established high-speed rail deliveries across the country. The circle shape is an indication of train wheels and barrels. The emblem focuses on the security of delivery, placing the word “security” in the center of the composition.

1904 – 1908

The round emblem emphasizes the abbreviated name of the regional company and looks like a car wheel. Inside is a silhouette resembling a gas tank. Around it is the abbreviation of the abbreviated name Socony, which stands for Standard Oil Company of New York. The center indicates that the company offers engine oil.

1904 – 1932

The second logo, related to the main Socony brand, features a gargoyle. Under this name, the company sells its products. Initially, the word Gargoyle referred to the drain of a gutter from the “mouth,” of which, shaped in the form of mythical animals, rainwater flowed in a stream. It was the association with the thread that was used. The combustibility of materials is shown in red on the emblem.

1911 – 1931

After the collapse of Rockefeller’s Standard Oil Company, Vacuum Oil, one of the companies previously taken over by the giant, trademarked an image of a white Pegasus, representing the best gasoline brand sold in Africa. This horse, according to mythology, was born from the ocean and flew fast. He had to hit with a hoof, and a source appeared. Therefore, on the emblem, the animal personified the company’s connection with the subsoil, high-quality gasoline, and the speed that it gives to cars.

1931 – 1932

Vacuum Oil merges with Socony. They continue to sell vacuum oil under the Mobiloil brand and all other refined products under the Gargoyle name. Therefore, on the emblem below one name, and on top another. In the center is an image of a red gargoyle.

1932 – 1959

Socony also used a red Pegasus for its gasoline in the East. Therefore, a year after the unification, Pegasus became the main emblem. It flies up, showing the strength and growth of the conglomerate, as well as hinting at the company’s passion for jet fuel. The horse also says that thanks to oil products, people have gained the freedom to travel: ride and fly.

1932 – 1939

Most brands of gasoline are sold under the name Mobilgas, which is a cross between Mobiloil and Pegasus. The emblem was shaped like a gas station or a steam cylinder of the first cars. Inside the base were a horse and the name of the brand.

1939 – 1956

Mobilgas is one of the company’s most widely used brands of gasoline. Many species, such as General Petroleum, Gilmore, and Plume, have changed their name to Mobilgas. The emblem of the leading brand will be slightly improved so it can be placed on the top of gas stations. The logo becomes round, showing perfection.

1956 – 1966

In 1955, it was decided to rename the company to Socony Mobil Oil. Her visual sign is updated, retaining the familiar red and blue colors. They were designed by the industrial design firm Peter Schladermundt, Inc.

The logo showed the union of two well-known companies—the blue square border at the top hints at Socony. The bottom line of the border was replaced by a stretched red V, indicating Vacuum Oil. And inside the main product of the two giants is Mobil oil.

Starting from the inner lines of V, a miniature Pegasus, the invariable sign of the conglomerate, flies up. The logo was used until the year 66 when the version developed in the 64th finally came into use.

1964 – today

In 1963, the name was shortened to Socony Mobil, and in 66 to Mobil. After removing the word “oil,” the name became simple and convenient. In honor of the new name, a visual sign was developed, which is still used today. The American graphic design agency Chermayeff & Geismar worked on the emblem.

The logo was as simple and concise as the name itself. This is a word mark consisting of the inscription Mobil. At the same time, a hint of Oil was preserved in the red color of the letter “o,” while the entire composition is blue.

The word Mobil echoes the word “mobile” and says that thanks to the company’s products, humanity has gained the ability to move. The logo also hints at the speed of service since it was Socony who came up with the idea of ​​paying through a terminal at a gas station and developing a special application.

Exxon

In addition to the extraction of petroleum products, Standard Oil of New Jersey (Jersey Standard) was engaged in hydrogenation, butyl rubber and toluene production, and alternative energy issues. Its petroleum products were marketed under the Esso and Enco brands. In 1972, the Jersey Standard was forced to change its name to Exxon.

1972 – 1985

The main feature of the Exxon logo is the unusual spelling of the double letter X. The idea came from the designer Loewy, who was trying to associate the new name with the well-known Esso brand (its use was banned in some states, which caused the need for a new name).

Using a rounded rectangle as a background showed that the new company takes all claims to its past activities into account, and the brand does not violate any laws. The blue underline is a hint of the presence of the past. The brand is not built from scratch. He has a basis; customers love him.
The color scheme is completely adopted from the previous Standard Oil of New Jersey logos.

1985 – 2016

The company is the second-largest oil refining giant in the world. The achievement was marked by a change in visual signs. The main detail of the new image was the acquisition of right angles of the background. The emblem showed that Exxon had taken the lead. She no longer needs to smooth the corners. Let others reckon with her weight.

2016 – today

The new logo was created after the merger with Mobil. Therefore, the red color prevails in the emblem, and the image is completely in tune with the sign of the new ExxonMobil company, being like a part of it.

2018 – today

The blue base, characteristic of the brand’s past badges, was returned to the emblem to emphasize its individuality and hint at the legendary past. Now the brand, although it is part of a common united company, has its unique sign.

Interestingly, ExxonMobil was not the first collaboration between Jersey Standard and Socony. From 1933-62 they formed Stanvac, which operated in fifty countries. And already in 1999, Exxon bought its competitor. Since the first and the second participants in the synthesis had a verbal logo, the joint sign also consisted of a word.

Font and Colors

All emblems of parents and subsidiaries are dominated by two colors: blue and red.

• Red is a symbol of combustible materials, an indicator of rapid development, growth, and superiority.
• Blue – indicates gas, blue fuel. Demonstrates a business approach, planning, and ability to manage a large structure.

The font of the inscription is similar to ITC Avant Garde Gothic Paneuropean Bold but with a unique style of X elements.

ExxonMobil color codes