The Petronas logo is minimalistic and conveys ideas of harmony and orderliness. Its clean lines and shape balance technical precision and natural harmony. The logo reflects practicality and reliability, combining extensive experience with confidence in actions.
Petronas: Brand overview
Petronas, founded in 1974, is a Malaysian multinational corporation headquartered in Kuala Lumpur operating in the oil and gas sector. As Malaysia’s main energy supplier, Petronas has been at the forefront of the Malaysian government’s initiative to stimulate economic development and progress.
Since its inception in the 1970s, Petronas has played an important role in the exploration and production of oil and gas in Malaysia. However, in the 1980s, the company’s trajectory changed, expanding beyond Malaysia into the Middle East, Africa, and the Americas. This expansion was a turning point in Petronas’ transformation into a global energy giant.
By the 1990s, Petronas had become one of the world’s most prominent oil and gas companies. With unrivaled excellence in upstream, midstream, downstream, petrochemicals, and LNG, Petronas has become a force to be reckoned with in the industry.
Petronas has spearheaded some of the world’s boldest oil and gas projects, such as the development of the Kumang oil field in Malaysia, the construction of the Bintulu LNG plant in Malaysia, and the expansion of the South Pars gas field in Iran. These projects have pushed the boundaries of engineering and technological capabilities, leaving a significant mark on the global energy scenario.
Despite plummeting oil prices and a corruption investigation that has rocked the country, Petronas remains a formidable player in the global oil and gas sector. Despite the challenges, the company has shown resilience and continues to thrive.
1974, the Malaysian government established Petronas, which laid the foundation for a promising future.
In 1975, Petronas began exploring Malaysia’s oil and gas resources, beginning the country’s transformation phase.
In 1980, Petronas entered the Middle East, expanding its operating base in a region with great potential.
In 1990, Petronas entered Africa, adding another continent to its operations.
In 1993, Petronas made a strategic move into the Americas, expanding its global presence and establishing itself in a new market.
In 1994, Petronas established an LNG plant in Bintulu, Malaysia, setting a precedent in the country’s energy industry and paving the way for a new era of energy production.
In 2000, Petronas underwent a major transformation to become a publicly traded company that transformed Malaysia’s economy and became one of the largest publicly traded companies in the world.
200,4 Petronas expanded into China, opening new opportunities for future success.
In 2008, Petronas took on the monumental task of building the South Pars gas field in Iran.
In 2015, the fall in global oil prices led to a decline in Petronas’ profits.
In 2020, a turning point in Petronas’ fortunes came: oil prices rose, leading to a significant profit increase.
Meaning and History
What is Petronas?
Malaysia’s national oil and gas company began as a small operator and has grown into one of Asia’s largest energy conglomerates. It is globally recognized for the iconic Petronas Twin Towers in Kuala Lumpur. From offshore exploration and production to oil refining and operating a modern network of gas stations, the company holds a leading position in the country’s oil and gas industry. As one of the world’s largest exporters, it has successfully developed the liquefied natural gas (LNG) industry through a major complex in Bintulu. Internationally, the organization operates in more than 30 countries. Its motor oil brand has gained recognition by partnering with the Mercedes team in Formula 1.
1974 – 1990
1990 – 2013
2013 – 2019
2019 – today
The Petronas logo is a sleek and memorable symbol reflecting the company’s operations. The central element is a drop with a triangular cutout at the top. This shape adds uniqueness, and the triangle evokes associations with an oil drilling rig, highlighting the company’s industry focus. The overall design appears dynamic, creating a sense of movement and energy.
The drop is turquoise, evoking images of water and energy. It is associated with modernity and environmental responsibility. Inside the drop is a bold round dot, symbolizing the source of resources or the energy center. White lines inside the figure add visual depth, making the composition harmonious.
The company name is positioned below the graphic element, written in dark gray grotesque type. The letterforms are smooth and soft, adding neatness to the text and making it readable. This style emphasizes reliability and stability while maintaining a modern appearance.
The color palette combines turquoise, white, and dark gray. Turquoise highlights innovation and progress, white adds purity and transparency, and gray underscores professionalism and reliability. The combination creates a sense of balance and emphasizes the company’s environmental approach.
The Petronas emblem exemplifies minimalist yet expressive design, effectively conveying the company’s core values. Simple shapes and harmonious colors demonstrate the company’s connection to natural resources and its focus on sustainable development.