Caltex Logo PNG
Caltex: Brand overview
Caltex has established itself as a notable player in the oil industry, known for its rich and fascinating history. Created by the merger of two major oil companies in 1936, Caltex combined the strengths of Standard Oil of California and The Texas Company and has had a tremendous impact on the global marketplace.
Recognizing the need to create a modern identity, Caltex strategically rebranded in 1968, choosing a new name to symbolize excellence in the oil industry.
In 2001, Chevron and Texaco merged to form ChevronTexaco Global Energy Inc., and a new era of global energy dominance began. As part of this merger, the former Caltex joint venture became a wholly owned subsidiary of the newly formed company.
Caltex’s unwavering commitment to innovation and growth has positioned the company as a leader in the petroleum industry. With loyal customers in Asia Pacific, the Middle East, and South Africa, Caltex continues to revolutionize the industry with cutting-edge technology and a focus on sustainability.
Meaning and History
1936 – 1974
1974 – 1992
1992 – 1996
1996 – today
The logo of the American company Caltex shows where the company is from. It features the names of the states of CALifornia and TEXAS, where the founding companies are from. The text isn’t boring, either. The bottom of the letter “E” is cut at an angle, and between the legs of the letter “A” is an upward-pointing arrow. The designers did this by lowering the crossbar and turning it into a small triangle. The letters have no extra lines or serifs. Above the text is a five-pointed star inside a blue-red circle with a white border. The star is missing half of the right ray.
The star with the missing half of the ray looks mysterious as if there is some interesting story behind it. And the upward arrow in the letter “A”? It’s like it’s saying, “Hey, we’re going up, join the ride.” The little triangle in the letter “A” gives the whole thing a slightly secretive look, like it’s an inside joke.
Caltex color codes
| Peacock Blue | Hex color: | #02556f |
|---|---|---|
| RGB: | 2 85 111 | |
| CMYK: | 98 23 0 56 | |
| Pantone: | PMS 7470 C |
| Jasper Red | Hex color: | #d63138 |
|---|---|---|
| RGB: | 214 49 56 | |
| CMYK: | 0 77 74 16 | |
| Pantone: | PMS 1788 C |
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
