SLB Logo


SLB: Brand overview

Founded in 1926 by French geophysicists Conrad and Marcel Schlumberger, Schlumberger Limited (SLB) is a world-renowned oilfield services company headquartered in Houston, Texas. The company owes its name to a creative merger of the brothers’ last names, emphasizing its status as a global leader in oilfield services.

In its formative years, SLB pioneered the development and implementation of geophysical technologies that changed the oil and gas industry. In the 1930s, the company revolutionized the industry by inventing the first electrical resistivity method, an essential tool for subsurface mapping that is still relevant today.

The 1940s saw SLB’s global expansion into regions such as the Middle East, Africa, and Latin America. Along with the company’s growth, SLB pioneered the development of advanced technologies such as sonic logging and nitrogen logging.

A major milestone was the company’s decision to go public in the 1950s. Listing on the New York Stock Exchange allowed a wider range of investors to participate in its development. At the same time, SLB diversified its business to include drilling and well servicing, which contributed to its sustainable development.

SLB is now a global leader in oilfield services, offering geophysical survey, drilling, workover, and production optimization services in more than 85 countries. With over 90,000 employees, SLB continues to push the boundaries of the energy sector.

In retrospect, 1926 was the year Conrad and Marcel Schlumberger took the bold step of founding SLB, which later became the world’s leading company in the oil and gas sector.

The 1930s marked a milestone in the history of geophysics when SLB introduced an innovative electrical resistivity method, revolutionizing the industry.

In the 1940s, SLB expanded its global market presence by opening divisions in various countries.

In the 1950s, SLB took the important step of becoming a public company, marking its official entry into the stock market.

The 1960s were characterized by SLB’s bold decision to diversify its activities and explore new and exciting opportunities.

The 1970s marked another revolution in the oil and gas sector when SLB developed the first directional drilling system.

The 1980s saw another significant change when SLB introduced the first horizontal drilling system, ushering in a new era of efficient and cost-effective energy production.

In the 1990s, SLB took another revolutionary step in the oil and gas sector by developing the world’s first intelligent, well-drilling system.

The early 2000s was a time of significant change in the oil industry when SLB developed the world’s first digital oilfield.

The 2010s saw a significant breakthrough in the oil and gas industry when SLB introduced the world’s first autonomous drilling system, changing the way drilling operations are performed.

Meaning and History

SLB Logo History

1926 – 1998

Schlumberger Logo 1926

1998 – 2022

Schlumberger Logo 1998

2022 – today

SLB Logo

The logo of this oilfield services company is based on the abbreviation formed from Schlumberger Limited. Despite the fact that such inscriptions are usually made in capital letters, here, they are made in lowercase letters. The font is bold, without serifs. It successfully combines straight and rounded lines, which creates a visual balance of the emblem. Under the text is a smooth surface, sloping downward, like the bottom of a body of water. It forms a wave in combination with a curved element on the left, similar to a hill. Thus, the emblem represents a kind of mountain and seascape.

The curved lines and smooth surface create the feeling that you have a mini world in front of you, where land meets water. It is very beautiful and helps to remember the logo. The lowercase letters give the logo a friendly look, but the bold font still makes it clear that it’s about business. It’s kind of a relaxed way to show that they know their business.

SLB color codes

Medium BlueHex color:#0014dc
RGB:0 20 220
CMYK:100 91 0 14
Pantone:PMS Blue 072 C