The SLB logo is clear and concise, conveying precision and professionalism. It resonates with those familiar with the energy industry, representing top-quality work and reliability. It also symbolizes experience, signifying the successful resolution of the most complex challenges.
SLB: Brand overview
Founded in 1926 by French geophysicists Conrad and Marcel Schlumberger, Schlumberger Limited (SLB) is a world-renowned oilfield services company headquartered in Houston, Texas. The company owes its name to a creative merger of the brothers’ last names, emphasizing its status as a global leader in oilfield services.
In its formative years, SLB pioneered developing and implementing geophysical technologies that changed the oil and gas industry. In the 1930s, the company revolutionized the industry by inventing the first electrical resistivity method, an essential tool for subsurface mapping that is still relevant today.
In the 1940s, SLB expanded globally into regions such as the Middle East, Africa, and Latin America. Along with its growth, SLB pioneered the development of advanced technologies such as sonic and nitrogen logging.
The company’s decision to go public in the 1950s was a major milestone. Listing on the New York Stock Exchange allowed more investors to participate in its development. At the same time, SLB diversified its business to include drilling and well servicing, contributing to its sustainable development.
SLB is now a global leader in oilfield services, offering geophysical survey, drilling, workover, and production optimization services in more than 85 countries. With over 90,000 employees, SLB continues pushing the energy sector’s boundaries.
In retrospect, 1926 was the year Conrad and Marcel Schlumberger took the bold step of founding SLB, which later became the world’s leading company in the oil and gas sector.
The 1930s marked a milestone in the history of geophysics when SLB introduced an innovative electrical resistivity method, revolutionizing the industry.
In the 1940s, SLB expanded its global market presence by opening divisions in various countries.
In the 1950s, SLB took the important step of becoming a public company, marking its official entry into the stock market.
The 1960s were characterized by SLB’s bold decision to diversify its activities and explore new and exciting opportunities.
The 1970s marked another revolution in the oil and gas sector when SLB developed the first directional drilling system.
Another significant change occurred in the 1980s when SLB introduced the first horizontal drilling system, ushering in a new era of efficient and cost-effective energy production.
In the 1990s, SLB took another revolutionary step in the oil and gas sector by developing the world’s first intelligent, well-drilling system.
The early 2000s saw significant change in the oil industry when SLB developed the world’s first digital oilfield.
The 2010s saw a significant breakthrough in the oil and gas industry when SLB introduced the world’s first autonomous drilling system, changing how drilling operations are performed.
Meaning and History
What is SLB?
This global provider of technologies for oil and gas services offers a wide range of solutions for the energy sector. The organization specializes in comprehensive services such as production optimization, reserve evaluation, well drilling, and geological exploration. Its operations span more than 120 countries, with experts working in environments ranging from deepwater platforms to deserts. It is renowned for its cutting-edge digital solutions for the oil and gas sector and its extensive network of research centers, where technologies are developed to enhance the efficiency of hydrocarbon exploration and production.
1926 – 1998
1998 – 2022
2022 – today
The SLB logo appears simple but is rich in meaning, thanks to its carefully considered design. The company’s abbreviation is, at its core, derived from the full name Schlumberger Limited. An interesting detail is using lowercase letters instead of uppercase, making the overall appearance less formal and more approachable.
The inscription’s font is strict, sans-serif, with clean lines. It is bold, but the rounded edges give it a balanced and harmonious look. The letters “s,” “l,” and “b” combine straight lines and smooth curves, creating a sense of reliability and technology. The style reflects the company’s core values—resilience and innovation—which are important in its work with high technologies.
Below the text are two abstract elements that complement the overall design. One is a smooth, curved line, and the other resembles the arc of a hill. These shapes evoke associations with natural landscapes and geological structures. The left element resembles the contours of mountains or elevations, while the right, pointing downward, resembles a wave or horizon line. The combination highlights the company’s work on land and at sea, covering various technologies and resources.
The primary color is a deep blue, symbolizing confidence, depth, and advanced technology. It underscores the importance of the company’s activities in the energy sector. The white background creates a sharp contrast and adds simplicity.
The abbreviation simplifies the brand’s perception while maintaining a connection to its history. This makes the logo modern and versatile, suitable for a global context.
The SLB emblem demonstrates how minimalism combines conciseness and depth. Each element serves its purpose, emphasizing the scale of the company’s activities and its drive toward future technologies.