The Agip logo conveys dynamism and strength, reflecting the company’s long journey from its first steps to global success. It connects the legacy of the past with aspirations for growth, emphasizing its resilience and progressive outlook on the future.
Agip: Brand overview
Since its founding in 1926, Agip, the General Italian Oil Company, has been a prominent player in the oil industry. Born during a period of transformation in the oil and gas sector, Agip was Italy’s answer to the growing demand for fuel in the automotive industry.
Agip’s journey began by providing Italians with a reliable source of petroleum products. The company quickly expanded its domestic and international operations, focusing on exploration, production, refining, and marketing.
In 2003, Agip began a new chapter in its development by becoming part of Eni, a global leader in the oil and gas industry. This strategic move further strengthened Agip’s position in the downstream sector, capitalizing on Eni’s vast resources, expertise, and global reach.
Agip holds a significant position in the downstream oil industry with an extensive portfolio of products, including automotive gasoline, diesel, LPG, lubricants, fuel oil, and bitumen.
Meaning and History
What is Agip?
This Italian oil company specializes in producing high-quality motor oils, lubricants, and fuels. It operates an extensive network of gas stations and has developed the ENI line of lubricants designed for various engines, including industrial equipment, racing cars, and everyday vehicles. The gas stations are distinguished by their signature yellow-and-black color scheme. The company is actively involved in motorsports, allowing it to test and improve its products under high-stress conditions.
1926 – 1940
1940 – 1971
1952 – 1971
1957 – 1971
1971 – 2009
2009 – today
The ENI logo is one of the most memorable symbols in the energy industry. Its main element is a six-legged dog created by sculptor Luigi Broggini. This imaginative creature vividly embodies energy, strength, and movement. The six legs emphasize constant progress, reliability, and the ability to handle challenges. The red flame-like tongue from its mouth symbolizes activity, warmth, and energy—qualities directly linked to the company’s operations.
The dog is depicted in black, giving it a strict and concise appearance. This color does not distract but enhances the sense of confidence and power. The silhouette has clear, expressive lines that create an impression of rapid forward motion.
The background of the image is a yellow square. The bright shade is associated with solar energy, warmth, and progress. The contrast between the yellow background and the black figure makes the logo noticeable and complete. This combination makes it stand out and recognizable even from a distance.
Below the image is the abbreviation “eni,” derived from the full company name Ente Nazionale Idrocarburi. The black font with thin lines gives the text a modern and minimalist look. Rounded letters add a sense of softness and stability. The dot above the “i” completes the composition, making it visually balanced.
Every detail of the emblem highlights ENI’s core values: energy, reliability, and a commitment to progress. The combination of shapes, colors, and symbols reflects the company’s history and mission.