Amana Logo PNG
The Amana logo embodies precision and harmony. The emblem reflects the technical excellence of the brand’s products, the thoughtfulness of its content and design, and the quality of its assembly. The symbol reflects market leadership and top performance.
Amana’s name comes from the Amana Colonies in Iowa, founded in 1855 by German Pietists. The name comes from the biblical “Song of Songs” and means “remain faithful.” For decades, the colonies lived through a communal economy. Still, the Great Depression forced a shift to a corporate structure in 1932.
In 1934, George Foerstner of High Amana used $3,500 of personal savings to start The Electrical Equipment Company. After Prohibition ended, restaurants and bars needed reliable drink refrigeration, and the company began by installing refrigerated cabinets before moving into commercial cold storage. In 1936, the Amana Society bought the business and made it its electrical department, with Foerstner staying on as manager.
During World War II, Amana supplied freezers and refrigerators to the U.S. military. She received the Army-Navy “E” award twice. After the war, the company focused on home appliances. In 1947, it released the DeepFreeze upright home freezer, followed in 1949 by a side-by-side refrigerator-freezer. Around 1950, Foerstner’s investor group bought the department and renamed it Amana Refrigeration, Inc.; air conditioners were added to the line in 1954.
Raytheon bought Amana in 1965 and brought its microwave technology into the brand. In 1967, Amana launched the countertop Radarange microwave oven for home use, priced at $495, while General Electric and Litton soon entered the market. Goodman Global Holdings bought Amana in 1997. Maytag acquired Amana’s appliance business in 2001, and Whirlpool gained it after buying Maytag in 2006. The HVAC side stayed with Goodman, later part of Daikin.
Meaning and History
From the start, the company chose to express its identity verbally, without drawings or symbols. As the company grew, the emblem changed several times in font and color to better reflect the manufacturer’s goals and describe its products. The main reason for the change in the visual symbol is to keep up with the times and look more modern.
What is Amana?
This American home appliance manufacturer offers microwaves, dishwashers, washing machines, dryers, freezers, and refrigerators. Its design emphasizes practicality, reliability, and ease of use, especially in its side-by-side freezer refrigerator line. Its unique selling point is its mid-range appliances with solid build quality at a reasonable price. These products appeal to customers who value traditional American style and durability, and they are widely available at major retail chains across the United States. The manufacturer is known for its customer support and extensive network of authorized service centers.
1945 – 2016
Although founded in 1934, it received its first logo in 1945 for two post-war reasons.
First, the specific views of the German immigrant Pietists, to whom its founder, George Foerstner, sold the enterprise in 1936, had an impact. For the believing community, American business was new. Before founding Amana Society Inc., they farmed communally. Therefore, restructuring took time.
Second, with the onset of the war, the company focused on fulfilling military orders and had no time for a visual identity.
The emblem was invented when the decision was made to produce commercial freezers for sale. The first logo consisted of the inscription Amana in a slim, black, italicized uppercase font.
The brand name was taken from the common name of six Pietist settlements in Iowa. The word Amana is taken from the Bible and means “honest and faithful.”
The logo perfectly reflected the community’s values. The impeccable handwriting spoke of perfectionism, as the Pietists believed that God chose a person for paradise based on the quality of their work. Therefore, all products were made with maximum precision. The black color and absence of drawings testified to the asceticism and strictness inherent in closed religious settlements. The products contained no unnecessary details, only what was necessary for functionality and purpose.
2016 – today
In 2016, the decision was made to update the symbol, which had remained unchanged for almost 80 years. The emblem is designed to convey a more modern perception of the company. The new symbol is also verbal. It consists of clear, evenly spaced red uppercase letters.
The wide spacing between the letters presents each symbol as a finished, polished product. The letters’ width hints at the products’ stability, which is important for stationary equipment during operation.
According to the company, the new symbol should emphasize the core values it upholds in creating appliances: ease of use and impeccable quality. This is conveyed through clean, well-crafted symbols without unnecessary details.
Font and Colors
The red color clearly conveys the theme of temperature control, highlighting Amana equipment’s climate control and creating an ideal atmosphere. It speaks to the energy efficiency of all products. The color also tells of:
- the most modern technologies implemented in production,
- stylish design that pleases the eye,
- pleasant emotions from working with the equipment.
The shade contains many pleasant, joyful notes, representing the company as one that makes life easier. The equipment makes a perfect holiday gift. Each separate symbol in the name looks like a bright present.
The font resembles Gonero Extra Bold.