Asko Logo PNG
The Asko logo demonstrates the company’s character, progress, and ideas. It plays a key role in establishing the connection between the brand, its customers, and its partners, while the design elements emphasize originality and functionality.
Asko: Brand overview
Emerging from Vara, Sweden, Asko is a leading manufacturer specializing in superior quality home and professional appliances, specifically emphasizing kitchen and laundry products. The company’s genesis can be traced back to 1950, with its initial operations focusing on the production of washing machines and dryers.
Asko’s signature offering encompasses a range of washers, dryers, dishwashers, and refrigerators. These products are crafted meticulously and focused on durability, energy efficiency, and a commitment to sustainable practices. Reflective of their premium quality, Asko appliances are constructed using robust materials such as stainless steel and cast iron, and consequently, they tend to command a higher price point.
Incorporating unique technologies is a trademark of Asko’s innovation-driven approach, with eco-friendly heat pumps, steam washing cycles, and cold water detergent dispensers being some of their distinctive features. Another area of focus for Asko is the creation of exceptionally quiet appliances, achieved through an emphasis on comprehensive sound dampening.
In addition to domestic appliances, the company also caters to the commercial sector, producing specialized laundry equipment for establishments such as hotels and hospitals. Since 1982, Asko has been an Italian appliance conglomerate, an Antonio Merloni affiliate, and markets its appliances under the Ariston brand in selected regions.
Asko’s expansive global outreach ensures its products are accessible worldwide, with Europe and the U.S. forming its primary markets. The manufacturing processes take place in its facilities located in Sweden and Italy. Asko’s annual production is around 500,000 appliances, prioritizing quality and performance over high production figures.
Meaning and History
What is Asko?
This is a premium household appliance manufacturer that started with the production of washing machines. Over time, the product range expanded to include refrigerators, dishwashers, and ovens. The products are known for their high build quality and advanced technological solutions. The company operates in over 60 countries worldwide.
1950 – 2006
2006 – today
The Asko logo is designed in a style inspired by Scandinavian traditions. The main focus is the red letter “a,” stylized so that its shape forms an upward-pointing arrow. This gives the symbol a dynamic appearance, creating an impression of innovation and technological progress.
The brand name is placed to the right of the graphic symbol. It is written in large, bold, and clean type, using the same rich red color. The straight-edged letterforms and precise proportions convey a sense of stability and reliability, reflecting the company’s focus on practicality and minimalism.
At the bottom of the composition is a thin black inscription, “Inspired by Scandinavia,” which stands out against the bright symbol. The contrast in color and font weight highlights the brand’s commitment to Northern aesthetics, which is known for its simple and functional design.
The name Asko hints at the brand’s Scandinavian origin, while the choice of red represents activity, determination, and energy. The black color adds a sense of discipline and professionalism to the logo. The overall composition appears balanced, combining modernity with Scandinavian design traditions, reflecting the company’s priority in creating convenient and functional appliances.